Fairmarkit is the #1 autonomous sourcing platform revolutionizing the way all organizations buy & sell. As a Senior Field Marketing Manager, you will manage Fairmarkit's external presence at industry conferences and events, overseeing logistics, budget, and content to engage procurement leaders effectively.
Responsibilities:
- Own the annual events calendar: selection, prioritization, and budget allocation across industry conferences, regional field events, and virtual programs
- Partner with content and demand gen on event programming and messaging: you have a strong point of view on what procurement audiences actually find valuable, and you bring that into every agenda, speaker brief, and post-event touchpoint
- Plan and execute Customer Advisory Boards and customer roundtables with Customer Success end-to-end, from invitations through post-event follow-up
- Build and manage the speaking engagement pipeline: identify opportunities, coordinate submissions, and prep executives and customers for the stage
- Drive pre- and post-event promotion with demand generation: email, social, content sequencing
- Plan our annual event and 3-4 smaller, hosted Fairmarkit field events per year, including venue sourcing, vendor management, run-of-show, and attendee experience
- Handle all logistics: registration, vendor contracts, swag ordering, booth operations, travel coordination
- Use AI tools actively to streamline planning, personalize outreach, and move faster than a team twice your size; we’ll support with the tools you need!
- Track event-attributed pipeline and report results to the Head of Revenue Marketing
Requirements:
- 5+ years of B2B field or event marketing experience in enterprise SaaS or technology
- A track record running events at every scale, from intimate executive dinners to 10,000-person industry conferences
- AI-native working habits: you reach for AI tools first and keep finding new ways to use them
- Real energy for the work: outgoing, comfortable in rooms full of strangers, genuinely enjoy representing a brand in the wild
- Strong project management instincts; you run a tight ship without making it feel that way
- Experience coordinating speaking programs and working with executive stakeholders
- Proficient with Marketo, Salesforce, ON24, or similar tools
- Ability to travel up to 25–30% of the time
- procurement or procuretech experience
- If you've worked in procurement, marketed to CPOs and sourcing leaders, or know tools like SAP Ariba, Coupa, or Workday Sourcing, you'll hit the ground running