SymphonyAI is a leading global enterprise AI SaaS company transforming industries through proven, predictive and generative AI solutions. They are seeking a Senior Director of Product Marketing to lead the go-to-market strategy for their AI SaaS portfolio in retail and CPG, focusing on positioning, competitive intelligence, and sales enablement.
Responsibilities:
- Go-to-Market Strategy
- Define and evolve positioning, messaging, and value propositions for enterprise buyers across merchandising, supply chain, and store operations
- Own launch strategy for new products and capabilities, including market segmentation, packaging, and pricing input
- Translate product capabilities into buyer-relevant language across business, technical, and analyst audiences
- Operate, refine, and extend AI-powered PMM workflows that produce competitive battlecards, sales enablement packages, messaging frameworks, campaign content, and presentation decks
- Encode proven sales methodologies into scalable, repeatable systems
- Continuously improve output quality by tuning prompts, reference data, validation rules, and feedback loops
- Reduce time-to-market for GTM assets by orders of magnitude compared to traditional PMM operations
- Serve as the quality gate on all AI-generated PMM output: messaging accuracy, audience register, proof point validity, competitive claims
- Make fast editorial decisions on high volumes of content without sacrificing strategic coherence
- Ensure every asset connects claims to consequences the buyer cares about (revenue, margin, time to value for business buyers; integration debt, scalability, governance for technical buyers)
- Own a continuous competitive monitoring system, not quarterly research projects
- Maintain structured competitor profiles with trap questions, displacement playbooks, and use case maps
- Translate competitive findings into field-ready assets within hours of signal detection
- Build and maintain closed-loop feedback between field sales and marketing systems
- Source, validate, and curate customer evidence (case studies, proof points, ROI metrics) in partnership with Value Engineering and Customer Success
- Run win/loss analysis to identify patterns, feed insights back into messaging and enablement, and brief leadership on trends
- Partner with Product Management to translate roadmap into market-facing narratives
- Equip Sales with enablement that maps to how they actually sell (discovery, qualification, competitive positioning, executive engagement)
- Support analyst relations briefings with structured prep, competitive framing, and market positioning
- Build and lead a lean, high-output product marketing team that operates as system operators and strategic thinkers, not just content producers
- Set the standard for AI-augmented PMM workflows and mentor the team on operating them effectively
Requirements:
- 10+ years in product marketing, B2B SaaS or enterprise software, with at least 3 years in a leadership role
- Demonstrated experience using AI tools to accelerate GTM operations (content generation, competitive analysis, enablement production, or similar)
- Strong editorial judgment: ability to evaluate messaging, positioning, and competitive claims quickly and accurately
- Deep understanding of enterprise buying committees and how to tailor messaging by persona (business buyer, technical buyer, economic buyer)
- Experience building feedback loops between field sales and marketing to improve asset quality and deal outcomes
- Track record of reducing time-to-market for GTM assets while maintaining or improving quality
- Comfort operating at both strategic and execution levels; this role requires both
- Retail, CPG, or supply chain industry experience
- Familiarity with sales methodologies (MEDDICC, Challenger, value selling) and how they translate into enablement
- Experience with analyst relations (Gartner, IDC, Forrester) and enterprise buying cycles
- Background in prompt engineering, workflow automation, or AI-assisted content operations
- Experience with Salesforce, HubSpot, or similar GTM platforms