Content Marketing Manager

Federato is on a mission to defend the right to efficient, equitable insurance for all. As a Content Marketing Manager, you will be responsible for creating and optimizing impactful content across multiple channels and audiences, collaborating closely with marketing teams to build brand awareness and drive inbound traffic.

Responsibilities:

• Create compelling, high-quality content, including blogs, white papers, case studies, and social media content
• Partner with the Director of Content to execute the editorial calendar and accelerate content output
• Collaborate with SEO agency to review and approve/revise recommendations, ensure all blogs are SEO-optimized
• Work cross-functionally with internal subject matter experts to develop content that addresses various customer personas
• Manage social media calendar and posting

Requirements:

• 5+ years experience in a B2B content marketing role
• Familiarity with SEO principles
• Excellent writing and storytelling skills
• Strong critical thinking and problem-solving skills
• Enjoys working independently with little direct oversight
• Experience with or desire to learn about using generative AI in content marketing