Codvo.ai is a next-gen AI and engineering company that helps global enterprises transform through Generative AI, Cloud-native platforms, and Product Engineering. They are seeking a strategic and creative Influence Marketing Leader to design and execute a go-to-market strategy for their product and platform offerings, focusing on brand-building and market influence.
Responsibilities:
- Define and execute the GTM influence marketing strategy for Codvo.ai’s AI and product portfolio
- Build and amplify Codvo.ai’s voice across social media, digital platforms, and influencer networks
- Position Codvo’s leadership team as thought leaders through blogs, LinkedIn, podcasts, media, and speaking engagements
- Manage end-to-end influencer and partner marketing campaigns, working closely with channel partners and technology alliances
- Lead Codvo’s presence in industry forums, webinars, and conferences, driving awareness and pipeline generation
- Establish strong relationships with analyst firms, media outlets, and industry communities to elevate brand perception
- Build an editorial calendar, manage digital content production, and drive high-velocity campaign execution
- Collaborate with sales and product teams to align messaging and storytelling with customer needs and strategic priorities
Requirements:
- 10+ years of experience in B2B tech marketing, preferably in SaaS, AI, Cloud, or enterprise software space
- Proven experience in building or scaling the market presence of a technology product or services brand
- Deep knowledge of influence marketing, digital brand amplification, and GTM planning
- Strong understanding of social and content platforms (LinkedIn, YouTube, X, Medium, etc.) and engagement best practices
- Excellent storytelling, communication, and creative campaign planning skills
- Prior experience collaborating with founders, sales, and product teams in fast-paced startup or growth environments
- Demonstrated thought leadership and comfort representing the brand externally or enabling others to do so
- Existing relationships with analysts, influencers, or ecosystem players in the AI/Cloud space
- Global exposure or experience in marketing to multiple regions (e.g., North America, Middle East, APAC)
- Background in journalism, communications, or digital media is a plus