Marketing Copywriting Manager

PanAgora Asset Management is committed to transforming financial lives and fostering a flexible work environment. The Marketing Copywriting Manager will lead the development of strategic consumer-oriented copy and collaborate with various teams to ensure brand-aligned messaging across multiple channels.

Responsibilities:

• Provides creative leadership by originating and shaping copy direction for major consumer-facing campaigns across digital and print channels
• Establishes and maintains brand voice, tone, and messaging standards across all consumer-oriented materials
• Writes and oversees copy development for promotional vehicles, including print advertisements, banner ads, brochures, websites, splash pages, and educational materials
• Translates marketing strategy and Creative Briefs into clear, persuasive, and effective consumer messaging
• Reviews and elevates copy produced by other writers to ensure consistency, quality, and adherence to brand and regulatory standards
• Partners closely with designers throughout the creative process to ensure concepts and execution meet or exceed Creative Brief objectives
• Collaborates with Account Executives, Designers, Traffic, Studio, Compliance, and internal clients to deliver high-quality results
• Ensures all creative adheres to approved Creative Briefs, Empower brand standards, and applicable regulatory requirements
• Presents and sells creative concepts to internal stakeholders and incorporates feedback while maintaining creative integrity
• Identifies and resolves creative, brand, or compliance risks early in the development process
• Maintains smooth workflow and executional excellence through strong organization, prioritization, and adherence to timelines

Requirements:

• Bachelor's degree, preferably in communications, journalism, or a related field
• 7+ years of progressive advertising or marketing copywriting experience
• Proven success leading copy development for high-impact or multi-channel campaigns
• Thorough understanding of regulatory requirements for consumer marketing
• Strong working knowledge of PC and MAC platforms
• Excellent written, verbal, and presentation skills with the ability to influence stakeholders
• Highly detail-oriented with strong organizational and time-management skills
• Ability to work effectively under pressure and manage multiple priorities
• Strong team orientation with the ability to guide and mentor peers without direct authority