Cadence is a fast-growing company in healthtech focused on re-architecting U.S. healthcare through a remote care delivery system. They are seeking a strategic Partner Marketing Manager to lead co-branded marketing programs with health system partnerships, ensuring effective patient enrollment and engagement through various marketing channels.
Responsibilities:
- Own partner-specific co-branded marketing programs from intake through launch and optimization, ensuring campaigns and materials are accurate, on brand, on time, and aligned to each health system’s needs
- Serve as the primary day-to-day marketing point of contact for health system partners, building trusted relationships across marketing, operations, clinical, and implementation teams
- Develop patient-facing messaging, content, and campaign plans across channels such as email, SMS, print, digital, and in-office materials, translating complex program details into clear and compelling communications that drive enrollment
- Stay close to conversion metrics and campaign performance, identify what is driving or suppressing enrollment, and recommend which levers to pull next across messaging, channel mix, audience, timing, and partner-specific context
- Create tailored reports, readouts, and performance narratives for both internal stakeholders and partner teams, helping health systems understand results and build confidence in the program
- Build and refine the playbooks, templates, and reporting frameworks that help Cadence scale partner marketing more efficiently across health systems
- Partner closely with internal teams to unblock execution, capture learnings, and improve how marketing supports launches, expansions, and ongoing enrollment growth
Requirements:
- 5–8 years of experience in partner marketing, client services, growth marketing, or campaign management, ideally in healthcare, digital health, health tech, or another complex regulated environment
- Experience managing external stakeholders directly and building productive working relationships with client or partner teams
- Strong experience developing and executing multi-channel marketing campaigns, especially programs that require coordination across multiple stakeholders, approvals, and timelines
- Excellent writing and messaging skills, with the ability to turn complex healthcare or operational concepts into clear, patient-friendly communications
- Strong project management skills and a high attention to detail; able to manage multiple launches and deadlines simultaneously without losing precision
- Analytical fluency and comfort working with campaign and enrollment data to measure performance, spot trends, and tell a clear story about results
- Experience creating repeatable processes, templates, and frameworks that improve team efficiency and quality over time
- Proven ability to work cross-functionally and drive progress across teams without formal authority
- Comfort operating in ambiguity, solving problems independently, and building structure in a fast-moving environment
- Experience working with health systems, provider organizations, Medicare populations, or patient engagement programs