Marketing Manager for Trade & Children’s Books

Ascension is a company focused on maximizing the revenue potential of their Books portfolio. The Marketing Manager is responsible for developing and executing the go-to-market strategy for books, identifying target audiences, and driving sales through effective marketing campaigns.

Responsibilities:

• Maximizing the revenue potential of every title on the Books list
• Owning the go-to-market strategy for the Books portfolio
• Developing audience-driven positioning for each book
• Identifying the right channels and tactics to reach and convert buyers
• Executing campaigns alongside the Marketing Producer and external contractors

Requirements:

• Strategic and hands-on marketing leadership experience
• Experience maximizing revenue potential for products
• Ownership of go-to-market strategy for a product portfolio
• Ability to develop audience-driven positioning for products
• Identification of appropriate channels and tactics for marketing
• Execution of marketing campaigns alongside a team and external contractors
• Strategic thinking and practical execution skills
• Ability to find the right audience for a product
• Skill in crafting compelling stories around products
• Experience in building disciplined marketing plans to drive sales
• Comfort with data and digital marketing channels
• Ability to translate insights into creative direction and clear priorities