Wonderschool is dedicated to ensuring every child has access to early childhood education. They are interested in connecting with Social Media Managers who are passionate about storytelling and community-building, focusing primarily on Instagram and TikTok to engage and grow audiences.
Responsibilities:
- Developing and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool’s mission
- Creating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.)
- Crafting content that inspires child care providers to pursue high-quality programs and financial freedom
- Developing parenting content that encourages and supports caregivers
- Creating messaging that empowers educators to grow their income and careers
- Staying current on trends in early education, neuroscience, finance, and digital marketing
- Building and nurturing an engaged community through comments, DMs, and conversations
- Developing relationships with influencers, educators, and child care advocates
- Identifying and testing growth strategies to increase followership, particularly among women aged 20–30
- Leveraging user-generated content and collaborations to expand brand reach
- Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.)
- Running experiments to optimize content formats, hashtags, and posting cadence
- Sharing regular insights and recommendations to improve performance and impact
Requirements:
- Strong storytelling skills and the ability to adapt messaging for different audiences
- Proven experience growing and managing Instagram and TikTok accounts
- Deep understanding of social media trends, formats, and best practices
- Data-driven mindset with comfort analyzing and optimizing performance
- Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite)
- Passion for education, child care, and financial empowerment
- Comfort working independently with high ownership and creativity