Manager of Growth Marketing

Sorenson Communications is a leading language services provider, and they are seeking a Manager of Growth Marketing to expand their customer base and increase revenue. The role involves designing and implementing marketing strategies focused on customer acquisition and retention while collaborating with cross-functional teams to achieve growth objectives.

Responsibilities:

• Design and support tailored marketing campaigns for different stages of the customer journey, optimizing each touchpoint for engagement and conversion
• Conduct A/B testing on marketing materials to determine the most effective versions, enhancing overall campaign performance
• Analyze campaign performance data to identify trends and assess the effectiveness of marketing tactics, providing actionable insights to adjust strategies and improve outcomes
• Build strong relationships across teams to ensure campaigns are cohesive, effective, and delivered on time
• Regularly report campaign progress and results to stakeholders, gather feedback, and ensure alignment with teams and leadership
• Stay informed on the latest marketing technologies and industry trends, integrating innovative solutions to enhance strategies
• Leverage knowledge of content marketing tactics, including SEO, email marketing, digital advertising, and social media marketing
• Ensure all marketing campaigns are submitted for compliance review to meet legal and regulatory standards
• Other duties as assigned

Requirements:

• 4 Year/Bachelor's Degree
• 5 years of experience in marketing or related business experience
• Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365)
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Familiarity with project management tools, such as Jira, for managing marketing workflows
• Ability to analyze web traffic and user behavior via Google Analytics to inform marketing strategy
• Ability to test and evaluate multiple variables to optimize campaign effectiveness
• Expertise in digital marketing strategies and best practices
• Strong understanding of SEO and SEM techniques
• Proficient in data analysis and reporting
• Excellent communication and presentation skills
• Strong problem-solving abilities and a collaborative approach
• Creative thinking with an analytical mindset
• Professional attitude and team player able to work across company departments