IFS is a billion-dollar revenue company with over 7000 employees, specializing in AI-driven enterprise software solutions. The Senior Digital Marketing Manager will lead the establishment of a world-class digital marketing practice, focusing on account-based marketing, PPC, SEO, and digital media to enhance market share in the warehouse management system industry.
Responsibilities:
- Develop and maintain a deep understanding of IFS Softeon’s target market
- Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers
- Create multi-channel marketing campaigns
- Prepare social media and email marketing content for our audience based on input from team
- Edit and optimize website for SEO/AEO
- Collaborate across wider company organizations to identify new areas of growth
- Thoughtfully manage and engage vendors at times to accomplish ambitious goals
- Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc
- Potentially manage and lead other team members
Requirements:
- Bachelor's degree
- 7 to 10+ years of experience in B2B tech/SaaS digital marketing
- Team player with a positive and collaborative nature
- Proven track record of managing budgets and developing successful digital campaigns
- Experience with 6sense ABM platform is critical
- Strong knowledge of SEO and AEO/LLM-related optimization
- Hands-on experience in WordPress or other CMS platforms, Google Analytics, and other analytics platforms
- Extensive social media, email marketing, and marketing automation experience
- Data-driven mindset with strong analytical and problem-solving abilities
- Extreme attention to detail with regards to written text and visuals
- Experience with HubSpot is very helpful
- Experience with Google Ads and LinkedIn Ads
- Experience with graphic design tools and excellent design taste