Senior Digital Marketing Manager | Softeon

IFS is a billion-dollar revenue company with over 7000 employees, specializing in AI-driven enterprise software solutions. The Senior Digital Marketing Manager will lead the establishment of a world-class digital marketing practice, focusing on account-based marketing, PPC, SEO, and digital media to enhance market share in the warehouse management system industry.

Responsibilities:

• Develop and maintain a deep understanding of IFS Softeon’s target market
• Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers
• Create multi-channel marketing campaigns
• Prepare social media and email marketing content for our audience based on input from team
• Edit and optimize website for SEO/AEO
• Collaborate across wider company organizations to identify new areas of growth
• Thoughtfully manage and engage vendors at times to accomplish ambitious goals
• Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc
• Potentially manage and lead other team members

Requirements:

• Bachelor's degree
• 7 to 10+ years of experience in B2B tech/SaaS digital marketing
• Team player with a positive and collaborative nature
• Proven track record of managing budgets and developing successful digital campaigns
• Experience with 6sense ABM platform is critical
• Strong knowledge of SEO and AEO/LLM-related optimization
• Hands-on experience in WordPress or other CMS platforms, Google Analytics, and other analytics platforms
• Extensive social media, email marketing, and marketing automation experience
• Data-driven mindset with strong analytical and problem-solving abilities
• Extreme attention to detail with regards to written text and visuals
• Experience with HubSpot is very helpful
• Experience with Google Ads and LinkedIn Ads
• Experience with graphic design tools and excellent design taste