Digital Marketing Producer

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations. They are seeking a Digital Marketing Producer responsible for developing and implementing digital marketing strategies to drive leads, applications, and participant growth through various digital channels.

Responsibilities:

• Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines
• Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns
• Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance
• Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth
• Support day-to-day relationships with third-party digital marketing vendors and agencies
• Collaborate with the marketing automation manager in creating and optimizing lead scoring models
• Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content

Requirements:

• A bachelor's degree or international equivalent is required, preferably in a marketing, communications, or related field
• A minimum of 2 to 4 years of experience in digital marketing, ppc, or a related field
• Experience producing marketing campaigns in Google Adwords, Bing Ads, Meta Ads Manager, TikTok, Marketo (or other marketing automation tool), Instagram, Snapchat, YouTube and Twitter is required
• Strong proficiency in MS Office Word, Excel, and PowerPoint is required
• Excellent organizational, communication, and interpersonal skills
• Ability to set priorities, multitask, and pay strong attention to detail
• Professional, creative, flexible, collaborative, and high-energy
• Ability to embrace CIEE's Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture
• International travel and/or study abroad experience preferred, but not required
• Experience working in Salesforce, DOMO, and Power BI is preferred but not required
• Understanding of Google Analytics, SEO/SEM experience helpful
• Experience working with Adobe Creative Cloud applications is preferred