Principal Product Marketing Manager

Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization. The Principal Product Marketing Manager will be responsible for crafting the market narrative for StrongDM, bridging technical product capabilities with business outcomes, and leading the go-to-market strategy for the product.

Responsibilities:

• Define and refine the value proposition for StrongDM
• Translate complex technical features into clear, benefit-driven narratives
• Develop persona-based messaging tailored to technical practitioners and executive decision-makers
• Lead end-to-end GTM execution for product launches and major feature releases
• Work cross-functionally to develop and execute GTM/pipeline plays to land new logos for Delinea with StrongDM and sell StrongDM to the Delinea installed base
• Coordinate across Product Management, Sales, and Marketing to ensure alignment and impact
• Track and report on the effectiveness of GTM programs and adjust strategies as needed
• Develop high-impact sales tools, including pitch decks, discovery guides, and competitive battlecards
• Create ROI models and business cases that empower the field to win enterprise deals
• Conduct training sessions for the global sales organization on new products and competitive positioning
• Author original content, including white papers, technical blogs, and webinar scripts
• Work with the demand generation team to create assets that drive high-quality leads
• Represent Delinea/StrongDM at industry events and conferences
• Maintain a deep understanding of the competitive landscape (such as Teleport, CyberArk)
• Provide actionable insights and "cheat sheets" to Product and Sales teams to maintain a winning edge
• Lead the strategic engagement with top-tier industry analysts, conducting product briefings, inquiry sessions, and strategy days to shape perceptions, validate market differentiation, and influence analyst evaluations
• Conduct research and customer interviews to identify emerging trends in cloud-native and hybrid infrastructure
• Feed market requirements back into the Product Management team to influence the roadmap

Requirements:

• 8-12+ years of experience in Product Marketing within cybersecurity or B2B SaaS
• Direct experience in PAM, IAM, or DevOps/Infrastructure tooling is a significant advantage
• Proven track record of creating and executing GTM strategies that drive measurable ARR growth
• Ability to simplify complex technical concepts and present them compellingly to both practitioner and C-suite audiences
• Comfortable engaging with technical architects and engineers; ability to understand the 'how' of a product to better market the 'why.'
• Exceptional ability to collaborate across Product, Sales, and Marketing teams in a fast-paced environment
• Bachelor's degree in Marketing, Computer Science, or a related field
• Willing to consider candidates with less experience who have relevant domain knowledge
• MBA or Pragmatic Institute certification is a plus