Omada Health is on a mission to inspire and nurture lifelong health, one day at a time. They are seeking an experienced product marketing leader to define target customers, position Omada’s multi-condition platform, and communicate the products’ value through various content. The role involves developing marketing strategies, creating selling tools, and leading product launches while being a strategic partner across the business.
Responsibilities:
- Be the voice of the customer for product and commercial teams, using insights surfaced from live sales calls, market research, performance data, and clinical outcomes
- Help shape go-to-market strategy and product roadmaps based on market gaps, competitive intelligence, and customer and member needs
- Clearly understand and articulate our competitive position in each product vertical to empower sales effectiveness
- Define our position and messaging for a range of business buyer audiences; amplify your impact by educating and inspiring peers and stakeholders to speak with one voice
- Bring Omada’s data, solutions, and core competencies to life with clear, compelling, and engaging assets for campaigns and selling conversations
- Stay on top of technology, health, and competitive trends; translate them into POVs that help product and sales teams stay ahead of the curve
Requirements:
- 8+ years experience in product marketing or related marketing discipline
- Focus on B2B technology preferred, with healthcare industry experience a plus
- Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
- Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment
- Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits
- Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management
- Understands line of business strategy and goals and drives marketing initiatives to meet those objectives
- Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership
- Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must
- Data and results-driven; expert in best practices for B2B proof points
- Adept at building strong professional relationships in a remote-first environment
- Digital health experience is desired, but not required