Marketing & GTM Operations Specialist

Cascade AI is an AI-first platform focused on automating back-office operations, particularly in HR and IT. The Marketing & GTM Operations Specialist will optimize the operational backbone of the company's Go-to-Market motion, collaborating with various teams to ensure effective marketing and sales processes.

Responsibilities:

• Set up marketing and sales campaigns end to end across channels: forms, landing pages, workflows, UTMs, tracking, and post-campaign reporting
• Build and maintain forms, gating, and progressive profiling; monitor conversion and data-capture performance and surface optimization opportunities
• Run webinar and event operations in Zoom and HubSpot—registration flows, reminders, follow-ups, list uploads, and attribution—while scoping, briefing, and trafficking supporting assets to ship on time
• Build and optimize our email programs—nurture workflows, sequences, and newsletter—including list management, segmentation, scheduling, and performance reporting, in partnership with demand gen and product marketing
• Run a continuous A/B testing program across subject lines, landing pages, CTAs, and forms. Use results to tune what we send, how we capture, and how we convert
• Build and scale AI agents across Operations—automating repeated workflows in marketing and sales, eliminating manual handoffs, and multiplying what the team can get done
• Extend into Business Operations support as needed—cross-functional systems, processes, and tooling that go beyond GTM
• Operate and optimize the sales and marketing tech stack day to day—HubSpot (primary MAP), Salesforce (CRM), MixMax (email), Zoom (webinars and events), and enrichment/intent tools (Apollo)
• Execute list imports, segmentation, and audience building across campaigns, nurtures, and paid media
• Establish data hygiene standards based on best practices and maintain them across the stack—HubSpot↔Salesforce sync, field mapping, deduplication, and reliable data flow—with regular health checks and proactive monitoring
• Manage email deliverability: SPF, DKIM, and DMARC configuration, sender reputation monitoring, bounce handling, and list hygiene to protect our ability to reach the inbox
• Maintain documentation of the stack, its processes, and its data hygiene rules so the team can self-serve
• Evaluate, onboard, migrate, and retire tools as the stack evolves—scoping fit for new investments, managing clean onboarding and data migrations, and retiring what’s no longer needed
• Run the lead lifecycle end to end: capture, enrichment, routing, and handoff to sales. No lead falls through the cracks, every record is tagged and routed correctly
• Monitor, iterate, and optimize the lead scoring model based on conversion data and sales feedback, keeping it aligned with what actually predicts pipeline
• Monitor the funnel for breakage. Flag drop-offs, misrouted leads, or stuck records and drive the fixes
• Build and maintain core dashboards across HubSpot, Salesforce, and GA4—funnel performance, campaign results, pipeline by source, and paid media performance
• Track funnel health end to end—conversion rates, velocity, drop-offs, and lead-to-opportunity progression. Surface trends, bottlenecks, and optimization opportunities early
• Measure operational KPIs—lead response time, MQL velocity, data quality, and the productivity impact of AI agents and automation—and use them to drive continuous improvement
• Pull ad hoc reports and self-serve on data questions. Become the go-to for 'how did X perform?' answers across the team