Senior Director of Growth & Acquisition

Huckleberry Labs is dedicated to creating life-changing products for families, and they are seeking a Senior Director of User Acquisition and Growth to lead their marketing efforts. This role involves defining a comprehensive user acquisition strategy and overseeing both paid and organic channels to foster product-led growth and community engagement.

Responsibilities:

• Define the end-to-end user acquisition strategy across paid, organic, and product-led channels — ensuring they compound together rather than operate in silos
• Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time
• Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy
• Design, build, and optimize referral programs and invite mechanics that turn existing users into an acquisition channel. Own the strategy for in-product sharing moments and viral triggers
• Track and improve the product's organic growth rate. Identify high-leverage in-product moments where sharing, social proof, or word-of-mouth can be amplified
• Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments
• Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics
• Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs
• Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view — so the pod always knows where growth is actually coming from
• Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces — including referral mechanics, onboarding flows, and sharing prompts
• Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) — with a clear POV on how blended CAC improves as organic and PLG channels scale
• Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function
• Directly own App Store Optimization to maximize organic app downloads
• Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume