Broadcast Account Executive

Organizational Unit

WUSF public media is a leading source of news, information, and cultural enrichment for West Central Florida. We reach over one million people monthly through our NPR news station WUSF 89.7, Classical WSMR 89.1 & 103.9, and an extensive digital presence including live streaming, podcasts, newsletters, and social media. As a department of the University of South Florida, we have a dedicated team of 80 professionals and an annual budget of $10 million. We are deeply committed to building community through trusted journalism, classical music and culture that reflects the world around us. Our professional staff works closely with talented student interns. Our main studios are on the USF Tampa campus, with additional broadcast and production facilities on the USFSM and USFSP campuses.

 

Position Summary

As an Account Executive you are responsible for cultivating and soliciting corporate and non-profit financial support (underwriting) for all WUSF Public Media platforms and events, including analog and digital broadcast, online and digital, and achieving annual revenue goals.

Hybrid position

Salary plus monthly commission

Cultivate and solicit media sales from commercial enterprises, businesses and non-profit organizations (underwriting), and achieving annual revenue goals. Manage the sales and sales relationship process by developing and maintaining corporate sales by prospecting, generating qualified leads, cultivating the client's relationship with WUSF Public Media and presenting sales proposals which result in a signed agreement. Media sales products include, but are not limited to WUSF 89.7 NPR, Classical WSMR 89.1 and 103.9, HD broadcast channels, event sponsorship and various digital products including websites, newsletters, streaming pre-roll and podcasts.

Liaison with internal departments (Programming, Production, Traffic, Business Office) to ensure proper execution at every level of the media sales agreement.

Provide stewardship for sponsors through strong customer service and client relationships, including resolution of past due accounts, billing discrepancies and scheduling discrepancies.

Attend external functions and other community-based events for lead generation, such as Chamber of Commerce meetings and station-sponsored events. Attend sales and staff meetings and other station events.

Other duties as assigned.

 

Minimum Qualifications: 

This position requires a bachelor’s degree in business administration or communications and three years of experience related to professional sales or media sales. Five years of experience related to professional sales/media sales or a combination of education and experience may substitute for the bachelor’s degree.

 

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Preferred Qualifications: 

Experience in digital media sales.

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF 

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws: 

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.  This job description does not constitute an employment contract.