Senior Product Marketing Manager

EvenUp is on a mission to close the justice gap using technology and AI, empowering personal injury lawyers and victims to achieve better outcomes. The Senior Product Marketing Manager will define the value proposition for EvenUp’s platform, collaborate with various teams, and drive go-to-market strategies to enhance customer adoption and engagement.

Responsibilities:

• Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement
• Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy
• Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences
• Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities
• Enable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativity
• Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation
• Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning

Requirements:

• 4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred
• A creative thinker who isn't afraid to experiment with bold ideas, unconventional formats, and new campaign approaches
• Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value
• Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product, and marketing initiatives
• Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders
• Analytical mindset with comfort using data to validate ideas and measure impact
• Ability to thrive in fast-paced, evolving environments with multiple priorities
• Skilled at managing multiple priorities in fast-paced, ambiguous environments
• Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms)
• Familiarity with developer ecosystems, partner channels, or app marketplaces
• Background in enterprise GTM strategies, analyst relations, and field enablement
• Experience in Legal Tech, personal injury, or adjacent industries