Principal Product Manager - AI Applications

Bluehost is an all-in-one platform for small businesses to grow online with powerful simplicity. The Principal Product Manager – AI Applications will own the strategy and execution for vibe coding experiences and prebuilt application templates, leading vendor integration and product quality across a growing library of templates.

Responsibilities:

• Product strategy and roadmap for vibe coding applications and prebuilt application templates
• End‑to‑end ownership of the vibe coding experience, from initial intent capture through iteration, customization, and reuse
• Integration and ongoing management of third‑party AI and application vendors, ensuring reliability, consistency, and a unified customer experience
• Definition of experience standards across templates, including structure, defaults, configuration, and iteration patterns
• Partnering with engineering and design to translate vendor capabilities into simple, opinionated workflows customers can succeed with immediately
• Driving template discovery, activation, and iteration, ensuring customers understand what they can build and how to evolve it
• Establishing success metrics such as template usage, iteration rate, time‑to‑value, retention, and expansion
• Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for vendor‑backed features
• Leading launches and improvements that materially increase adoption and repeat usage of vibe coding applications
• Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes
• Acting as a product quality bar‑raiser, ensuring we ship cohesive experiences rather than disconnected capabilities

Requirements:

• 8+ years of product management experience, with ownership of complex, customer‑facing products
• A curiosity for keeping up with the latest AI trends
• Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts
• Proven experience building products on top of third‑party platforms or vendor ecosystems
• Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools
• Comfort partnering with engineering on integration constraints, API limitations, reliability, and scale
• Excellent written and verbal communication skills, especially when aligning cross‑functional teams
• Highly self‑directed, outcome‑oriented, and comfortable operating with senior‑level autonomy
• Ability to think strategically while staying close to real customer usage and feedback
• Experience defining and evolving template‑based or modular products is a strong plus