Marketing Manager, Always On

The Motley Fool is a purpose-driven financial services company focused on educating and empowering individuals to make better investment decisions. They are seeking an Always On Marketing Manager to lead and scale their ongoing marketing programs, driving revenue growth through strategic and hands-on execution of marketing initiatives. The role involves managing marketing campaigns, leveraging AI and automation, and collaborating across teams to enhance member experiences.

Responsibilities:

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences
• Drive performance across high-volume member touchpoints through testing, targeting, optimization, and iteration
• Identify and launch new opportunities, including new ad formats, video placements, triggered moments, mobile or app opportunities, and other emerging channels
• Balance hands-on execution with strategic thinking by prioritizing the highest-impact work and turning ideas into live campaigns and experiences
• Set up targeting, build campaigns, QA creative and offers, and manage the details that make programs successful
• Use AI and automation to improve workflows, accelerate analysis, generate insights, support creative iteration, and help the team scale
• Monitor performance closely and make thoughtful adjustments in real time to improve engagement, conversion, and revenue
• Build strong systems for documenting tests, sharing learnings, and scaling what works
• Partner cross-functionally with Product, Design, Copy, Business Intelligence, and Tech to bring campaigns and experiences to life
• Work closely with internal tools and technical partners, including machine learning and algorithm-supported ad systems, while maintaining a high bar for setup accuracy and QA

Requirements:

• 5+ years of experience in growth marketing, lifecycle marketing, performance marketing, retention/CRM, marketing operations, or a related role
• Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments
• Strong direct-response instincts. You know what moves the needle
• You enjoy learning how everything works so you can troubleshoot issues yourself or know who to go to for help
• Genuine fluency with AI and automation. You already use AI in your day-to-day work and are excited about applying it thoughtfully to marketing problems
• Ability to balance strategic thinking with hands-on execution
• Strong analytical skills and confidence using performance data to make decisions and prioritize work
• Excellent project management and organizational skills, with a strong attention to detail
• Experience managing complex campaigns and coordinating across multiple stakeholders
• Strong communication and collaboration skills, especially in cross-functional environments
• A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred
• Comfort with tools such as Braze, Segment, Google Analytics, Tableau, Jira, and similar marketing and analytics platforms
• Prior people management is not required, but experience mentoring or coaching is a plus
• Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred