Sr. Product Marketing Manager

Aha! is the world's #1 product development software, helping over 1 million product builders bring their strategy to life. They are seeking a Sr. Product Marketing Manager to drive the interest and adoption of their product development tools, focusing on the new Aha! Builder tool that integrates AI capabilities.

Responsibilities:

• Drive the interest and adoption of our growing suite of product development tools
• Translate product capabilities into clear, differentiated messages that drive adoption and growth
• Collaborate with product management and customer-facing teams to help users discover new functionality
• Communicate the unique value of our products and services
• Manage weekly go-to-market launches
• Host live product trainings
• Produce tools that support our Customer Success team
• Champion our products across different channels

Requirements:

• Seven+ years of experience in product marketing at a high-growth B2B SaaS company
• Passionate about delivering successful launches for complex technical products in competitive markets
• Skilled at translating product capabilities into clear, differentiated messages that drive adoption and growth
• Enjoy collaborating with product management and customer-facing teams to help users discover new functionality — especially exciting new AI capabilities
• Experience defining differentiated positioning and messaging for a new solution in a rapidly evolving market
• Deep familiarity with the product development domain and curiosity about the evolving ways modern teams build software
• Strong history of delivering high-quality launches and content (e.g., blogs, videos for social media, website content, live trainings, and success stories)
• Proven success driving acquisition from awareness to trial conversion
• Enthusiasm for driving social conversations and participating in online debates
• Worked collaboratively with a product and broader marketing team to drive interest and adoption