Sr Business Product Manager

Title: Senior Business Product Manager
Location: South San Francisco, CA
Type: 12+ Months Contract
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Job Summary

The Senior Business Product Manager, Healthcare Professional (Patient) Customer
Relationship Management (CRM) drives the development, adoption, and continuous
improvement of the Patient CRM Product, as well as core integrated capabilities such ase-detailing, customer insights modules, messaging etc. Partnering with the Business Product
Owner, Executive Director - CRM
Suite Leader, and Technical Product Manager, this role defines product roadmaps, gathers user
insights, and drives feature rollouts.
This role is closely integrated with commercial, medical, and other cross-functional teams that
leverage CRM to support both digital and in-person customer engagement. Through these deep,
wide-ranging connections, the individual in this role will develop a strong understanding of how
CRM strategies and capabilities shape customer experiences with Genentech, contribute to
business outcomes, and empower CRM end-users to deliver meaningful impact.

Key Responsibilities
● Partner with the Business Product Owner and/or Executive Director - CRM Suite Leader to
support the creation of digital-forward healthcare provider customer relationship (Patient
CRM) product roadmaps, including experience, features, timelines, and dependencies.
● Partner with Technical Product Manager to drive the development and improvement of
Patient CRM product or specific product features, ensuring alignment with the overall
Patient CRM product vision.
● Help evangelize the role of product(s) in achieving enterprise objectives, communicating
their value proposition and roadmap(s) to senior leaders and organization-wide
stakeholders.
● Act as point of contact for business feedback, recommendations, & user requests for
enhancements to the Patient CRM product.
● Collaborate with the Technical Product Manager to align business outcomes with
technical feasibility, ensuring the Patient CRM product delivers both business value and
technical performance.
● Oversee business process & user insights collection through User Acceptance Testing
(UAT) to ensure the successful implementation of new features and capabilities.
● Support the rollout of new features across new and existing users.
● Collaborate with Business Product Owner / Executive Director - CRM Suite Leader to
establish business standards & templates and ensure pull-through.
● Drive definition of business requirements for Patient CRM product capabilities and
features and non-functional performance requirements, leveraging GNE and industry
standards.
● Drive experimentation to enhance Patient CRM product offerings, in line with the overall
business learning agenda.
● Coordinate with business stakeholders, IT, and cross-functional enterprise product team
partners to align on the product roadmap, fostering cohesive collaboration and unifiedefforts toward shared goals.
● Collaborate with cross-functional teams and IT partners to ensure successful Patient CRM
product integration and execution.
● Closely partner with Customer Experience professionals to ensure Patient CRM product
experience meets the expectations of its end-user product community.
● Understand customer engagement trends and technologies in the pharmaceutical
industry. Track market shift and emerging technologies to inform CRM strategy and
roadmap development.
● Comply with all laws, regulations and policies that govern the conduct of Genentech
activities.
● Ensure Patient CRM product features align with compliance, privacy, and regulatory
standards while supporting effective field force engagement.
● Collaborate with FieldSales, Medical, and Marketing teams to define and prioritize
functionality that supports timely and personalized Patient interactions.

Who You Are
Minimum Candidate Qualifications & Experience
● Bachelor’s degree in business, technology, operations, science, marketing, or a related
field.
● 7 years of experience, with 5 years in product management, digital product operations, or
equivalent experience.
● Experience with sole ownership of tactics or product components, demonstrating the
ability to articulate business problems, identify solutions, and drive execution from
strategy through implementation.
● Demonstrated ability to develop and execute product roadmaps, including feature
planning, timelines, and dependencies.
● Experience with User Acceptance Testing (UAT) and rolling out new features across a
variety of user bases.
● Proven success in aligning stakeholders and collaborating with cross-functional teams to
deliver seamless product integration.
● Strong analytical and problem-solving skills, with experience driving experimentation and
optimization.
● Exceptional communication and presentation skills, with the ability to evangelize product
vision and value across all levels of an organization.
● Proven ability to adapt and navigate ambiguous or evolving environments.Additional Desired Candidate Qualifications & Experience
● Advanced degree, or equivalent experience (e.g., MBA or related graduate-level
qualification).
● Experience in healthcare, pharmaceutical, or highly regulated industries. 
Ability to innovate and foster experimentation to improve product capabilities.
● Experience in leading or managing enterprise CRM platforms (e.g., Veeva, Salesforce)
within life sciences or healthcare industries.
● Strong understanding of customer engagement strategies and omnichannel orchestration
tailored to Patients.