Senior Account Based Marketing Manager

Pilot.com is a company that modernizes back-office operations for small businesses by providing dedicated finance experts. The Senior Account Based Marketing Manager will be responsible for developing and executing ABM strategies, managing pipeline contributions, and aligning marketing efforts with sales to drive qualified leads and revenue growth.

Responsibilities:

• Define the account-based approach for this segment—target account selection, buying committee mapping, personalized campaigns, and the sequencing that moves multi-stakeholder deals through a longer cycle
• You're accountable for what this segment produces: SQLs, opportunity value, conversion rates, pipeline velocity
• You'll be in pipeline reviews, contributing to account plans, and making sure marketing programs are coordinated with where sales is focused
• Working closely with the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads for strategic accounts, coordinating on referral programs and ensuring partner-generated opportunities are tracked, nurtured, and converted with the same rigor as any other channel
• Working with shared specialists across lifecycle, paid media, content, and marketing ops, you'll design and run full-funnel programs that reach strategic account buyers via paid channels, events, outbound sequences, and direct engagement