Senior Producer, B2B Influencer Marketing & PR

Collectively is a global leader in influencer marketing, known for delivering innovative strategies for various brands. They are seeking a Senior Producer to manage influencer marketing projects, ensuring exceptional client service and strategic execution across B2B sectors.

Responsibilities:

• Serve as a trusted advisor and day-to-day point of contact to senior clients, providing guidance on how influence drives reputation and revenue in sophisticated B2B categories
• Lead internal and client-facing meetings, including setting agendas, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps
• Develop and lead integrated strategies that align influencer marketing with PR and corporate narratives, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders
• Pitch and book talent for high-authority environments beyond social, including industry podcasts, trade associations, specialized conferences, and executive dinners
• Responsible for successful casting of influencers for campaigns, guided by strategic recommendations
• Contribute to cultivating long-term relationships with key influencers on behalf of clients 
• Stay on the pulse of culture and industry trends – keeping up and interacting with relevant media and influencers on a regular basis
• Translate complex technical innovations and B2B product benefits into authoritative, edutaining storytelling that positions clients as strategic growth partners
• Act as the primary point of contact for high-profile Business Opinion Leaders, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders
• Manage the research, recruitment, and presentation of influencer talent for paid and earned campaigns, providing strong rationale for potential candidates
• Manage outreach to influencers and their respective agents to gauge interest in Collectively campaigns, prioritizing creator/agent relationships and experience, as well as brand and agency reputation, in every communication
• Track availability, rates, and other key details related to the project to assess influencer alignment/fit with excellent organization
• Work cross-functionally to manage targeted seeding (gifting) programs from start to finish, including vendor management,product fulfillment, budget and content tracking
• Create surveys for additional information and opt-ins
• Independently or with co-Producers, lead program execution of complex, multi-phase projects across a variety of client types and verticals
• Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met
• Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments
• Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional teams performance to make adjustments as-needed
• Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports
• Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion
• Proactively inform Production leadership of project statuses, optimization insights and potential partnership learnings with solutions on how to ensure learnings are shared across the account and represented in future work
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots
• Work closely with junior team members as a mentor to delegate and oversee tasks across campaigns
• Seek out new and improved ways of working; proactively bring ideas to Account and Team leaders

Requirements:

• A solid grasp of public relations tools, including research, executive visibility planning, and developing media relationships
• 4-6 years of relevant experience in influencer marketing, social media, or PR, with at least 3 years of experience focusing on B2B, technology, or fintech brands
• Experience identifying and vetting niche authorities, speakers, and subject-matter experts based on industry credibility rather than just follower count
• Exceptional verbal and written communication skills, with the ability to lead high-level client presentations and executive reporting
• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
• An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• Ability to work autonomously with little oversight, as well as strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
• Ability to work across 5+ strategic client projects at a time
• A positive, enthusiastic approach to work and collaboration
• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• Strong attention to detail and excellent follow-through