Product Marketing Manager

Stagwell is seeking an experienced Product Marketing Manager to help shape and scale their suite of AI-powered solutions for marketers. The role involves driving product marketing initiatives across key offerings and requires collaboration with various teams to enhance product positioning and market strategies.

Responsibilities:

• Lead the Product Marketing center of excellence for The Marketing Cloud, partnering closely with the brand marketing, product, and commercial teams
• Develop clear product positioning and value propositions that differentiate our solutions across multiple customer segments
• Build and execute go-to-market strategies for new product launches and major enhancements, including launch planning, cross-functional coordination and performance tracking
• Conduct ongoing market research and competitive analysis to inform product strategy and messaging
• Create sales enablement materials including pitch decks, one-pagers, demos, and training sessions to support adoption and drive growth
• Partner with product management to translate customer insights, market needs and usage data into product opportunities
• Maintain a deep understanding of the evolving AI and marketing technology landscape to guide roadmap and GTM strategy

Requirements:

• BA/BS degree or equivalent
• 6+ years of professional experience
• 3+ years in product marketing or product management within B2B martech SaaS in market research, communications tech or digital advertising
• Curiosity and enthusiasm for experimenting with AI tools and emerging technologies
• Proven ability to build strong cross-functional relationships and lead without authority
• Strong analytical skills and comfort using data to shape decisions
• Highly organized, strategic thinker with the ability to simplify complex concepts
• Excellent written and verbal communication skills
• Experience with B2B martech SaaS is strongly preferred