Yardzen is a company dedicated to helping people envision and create beautiful outdoor spaces. They are seeking a Content Marketing Manager to develop compelling narratives that reflect their brand voice and customer experiences while collaborating with various teams to enhance their marketing efforts.
Responsibilities:
- Lead the development of customer stories and key brand narratives
- Translate design expertise, data, and customer experience into clear, compelling storytelling
- Ensure content reflects the lived impact of a well-designed outdoor space
- Partner with marketing leadership to ensure Yardzen's voice is consistent across all content and channels
- Maintain a high bar for quality, consistency, and taste
- Write and edit copy across web, email, campaigns, and marketing materials
- Ensure clarity, cohesion, and alignment across formats
- Own organic social from planning through execution
- Develop and manage influencer partnerships aligned with the brand
- Partner with design to concept and produce campaigns and content
- Contribute to photoshoots and visual direction
- Partner with marketing, product, and internal teams to align messaging with business goals
- Support lifecycle and performance initiatives with strong storytelling
Requirements:
- 3+ years of experience in content, brand, or creative roles, ideally within a D2C company or design-forward brand
- Exceptional writing and editing skills
- Passion for home, design, and outdoor living
- Strong creative instincts and a clear point of view
- Experience with social and influencer programs
- Ability to operate strategically while executing at a high level
- High attention to detail and strong judgment around tone and craft
- Comfortable working with senior stakeholders in a collaborative environment
- A storyteller first, able to shape real experiences into narratives that resonate
- A strong writer with clear, thoughtful, intentional communication
- Someone with taste who understands what makes a brand feel premium and cohesive
- A creative thinker who brings ideas, not just execution
- An operator who can consistently produce high-quality work across priorities
- Someone motivated by a high bar and interested in shaping a brand over time
- Experience with Figma and Canva for light creative development and collaboration