Senior Customer Marketing Manager

Wrapbook is a smart platform that simplifies production payroll and accounting. They are seeking a Senior Customer Marketing Manager to establish the Customer Marketing function, focusing on customer engagement, lifecycle strategy, and cross-functional collaboration to enhance customer experience and advocacy.

Responsibilities:

• Establish Wrapbook's Customer Marketing practice from the ground up, defining the strategy, priorities, and operational model
• Own the full customer lifecycle from onboarding and adoption through retention and advocacy, developing programs that move customers forward at every stage
• Design and execute community strategies that meaningfully engage Wrapbook's core audiences including finance executives and production accountants
• Build and manage Wrapbook's Customer Advisory Board, cultivating a high-trust forum for strategic feedback and customer partnership
• Design and launch additional community groups focused on Enterprise executives and production accountants
• Partner closely with Product, Product Marketing, Client Operations, and executive leadership to align customer marketing initiatives with business priorities and product initiatives
• Own key customer communication channels, including email and in-product messaging, to guide customers from onboarding through renewal and advocacy
• Develop and maintain a content and messaging strategy that is timely, relevant, and reflective of where each customer is in their journey
• Partner with our customer success AI leader to identify automation and workflow improvements to streamline execution and improve scalability across the customer marketing function
• Lead by example in responsible AI usage in marketing, improving the quality and speed of strategic insight generation

Requirements:

• 7+ years of experience in customer marketing, lifecycle marketing, or a closely related field
• Demonstrated experience building or significantly scaling a customer marketing function
• Strong command of lifecycle marketing strategy, including segmentation, journey mapping, and multi-channel campaign execution
• Hands-on experience with customer communication platforms (email, in-product messaging) and marketing automation tools
• Proven ability to run a Customer Advisory Board or similar structured customer engagement program
• Data-driven mindset with the ability to define success metrics, analyze performance, and iterate quickly
• Experience using AI tools to accelerate research, content production, or customer insight workflows with a genuine curiosity about what's coming next
• Excellent written communication skills and a sharp editorial instinct for what customers actually need to hear
• Collaborative, low-ego, and energized by working in a fast-moving, distributed environment
• Familiarity with the media production, entertainment, or gig economy industries
• Experience marketing to operations-heavy customer personas (e.g., accountants, production coordinators, finance teams)
• Background in community building or customer advocacy program management