Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Diamond Braces Orthodontist is seeking a Director of Growth & Performance Marketing to own patient acquisition and revenue growth across all locations. This role is accountable for building and operating a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.

Responsibilities:

• Own patient acquisition and revenue growth across all locations
• Drive qualified leads (calls, forms, bookings)
• Build predictable, scalable acquisition system
• Improve lead → consult → treatment start
• Identify and fix funnel drop-offs
• Own rankings and visibility across all locations
• Increase calls and direction requests
• Fix underperforming markets
• Ensure full funnel tracking (lead → start)
• Build clear attribution model
• Eliminate untracked leads
• Scale ROI-positive campaigns
• Cut non-performing spend immediately
• Increase reviews per location
• Build repeatable review acquisition system
• Manage SEO, development, and marketing vendors
• Enforce KPIs
• Replace underperformance

Requirements:

• Proven track record with measurable growth results
• Strong expertise in: SEO (technical + local)
• Strong expertise in: Google Business Profiles
• Strong expertise in: CRM systems (HubSpot preferred)
• Strong expertise in: Conversion tracking and attribution
• Data-driven decision maker
• Ability to diagnose problems and execute quickly
• Experience managing vendors and enforcing performance