Diamond Braces Orthodontist is seeking a Director of Growth & Performance Marketing to own patient acquisition and revenue growth across all locations. This role is accountable for building and operating a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.
Responsibilities:
- Own patient acquisition and revenue growth across all locations
- Drive qualified leads (calls, forms, bookings)
- Build predictable, scalable acquisition system
- Improve lead → consult → treatment start
- Identify and fix funnel drop-offs
- Own rankings and visibility across all locations
- Increase calls and direction requests
- Fix underperforming markets
- Ensure full funnel tracking (lead → start)
- Build clear attribution model
- Eliminate untracked leads
- Scale ROI-positive campaigns
- Cut non-performing spend immediately
- Increase reviews per location
- Build repeatable review acquisition system
- Manage SEO, development, and marketing vendors
- Enforce KPIs
- Replace underperformance
Requirements:
- Proven track record with measurable growth results
- Strong expertise in: SEO (technical + local)
- Strong expertise in: Google Business Profiles
- Strong expertise in: CRM systems (HubSpot preferred)
- Strong expertise in: Conversion tracking and attribution
- Data-driven decision maker
- Ability to diagnose problems and execute quickly
- Experience managing vendors and enforcing performance