Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. They are seeking a Director of Product Marketing to lead strategy and execution for PSA’s Sports Grading business, focusing on product marketing, go-to-market strategy, and enhancing the collector experience.
Responsibilities:
- Own end-to-end product marketing strategy across Sports Grading
- Define target segments and develop acquisition, engagement, and retention strategies across collectors, dealers, breakers, and investors
- Lead go-to-market planning for product launches, service innovations, and category expansions
- Drive integrated campaign strategy across digital, CRM, events, and social channels
- Define positioning, messaging, and value propositions
- Translate collector insights, customer experience needs, and market dynamics into actionable product and GTM strategies
- Partner with Product and Operations to inform roadmap prioritization and focus on highest-impact opportunities
- Develop pricing, packaging, and promotional frameworks in partnership with business leads
- Champion the end-to-end collector experience across the submission, grading, and post-grade journey
- Identify friction points and partner cross-functionally to improve transparency, speed, communication, and overall satisfaction
- Serve as the internal and external expert across the sports card ecosystem
- Shape narratives that reinforce PSA’s leadership across authenticity, grading standards, and collector value
- Build strategic partnerships across leagues, teams, rights holders, marketplaces, dealers, and key industry stakeholders, partnering with Communications on creator and influencer engagement
- Identify whitespace opportunities to expand grading adoption and submission growth
- Stay ahead of market dynamics, including release cycles, grading demand, player performance impact, and pricing trends
- Establish and manage full-funnel KPIs (awareness through submission and engagement)
- Drive continuous optimization through testing across channels, offers, and experiences
- Build and lead a high-performing product marketing function
- Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, Finance, and Communications
- Elevate organizational understanding of the sports card market and collector mindset
Requirements:
- 10–12+ years of experience in product marketing, go-to-market, or category leadership roles
- 5–7+ years of people management experience, building and leading high-performing teams
- Deep, authentic expertise in the sports card ecosystem
- Strong understanding of grading, collectibles markets, and secondary marketplaces
- Proven track record of launching products and scaling category growth
- Experience operating cross-functionally in complex organizations
- Data-driven, with the ability to translate insights into action
- Strong executive communication and stakeholder management skills
- Entrepreneurial mindset with a bias for action and comfort building from the ground up
- Willingness to travel up to ~20%
- Bachelor's degree or equivalent experience
- Exposure to high-growth, late-stage, or IPO-adjacent environments