Director of Product Marketing, PSA Sports Grading

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. They are seeking a Director of Product Marketing to lead strategy and execution for PSA’s Sports Grading business, focusing on product marketing, go-to-market strategy, and enhancing the collector experience.

Responsibilities:

• Own end-to-end product marketing strategy across Sports Grading
• Define target segments and develop acquisition, engagement, and retention strategies across collectors, dealers, breakers, and investors
• Lead go-to-market planning for product launches, service innovations, and category expansions
• Drive integrated campaign strategy across digital, CRM, events, and social channels
• Define positioning, messaging, and value propositions
• Translate collector insights, customer experience needs, and market dynamics into actionable product and GTM strategies
• Partner with Product and Operations to inform roadmap prioritization and focus on highest-impact opportunities
• Develop pricing, packaging, and promotional frameworks in partnership with business leads
• Champion the end-to-end collector experience across the submission, grading, and post-grade journey
• Identify friction points and partner cross-functionally to improve transparency, speed, communication, and overall satisfaction
• Serve as the internal and external expert across the sports card ecosystem
• Shape narratives that reinforce PSA’s leadership across authenticity, grading standards, and collector value
• Build strategic partnerships across leagues, teams, rights holders, marketplaces, dealers, and key industry stakeholders, partnering with Communications on creator and influencer engagement
• Identify whitespace opportunities to expand grading adoption and submission growth
• Stay ahead of market dynamics, including release cycles, grading demand, player performance impact, and pricing trends
• Establish and manage full-funnel KPIs (awareness through submission and engagement)
• Drive continuous optimization through testing across channels, offers, and experiences
• Build and lead a high-performing product marketing function
• Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, Finance, and Communications
• Elevate organizational understanding of the sports card market and collector mindset

Requirements:

• 10–12+ years of experience in product marketing, go-to-market, or category leadership roles
• 5–7+ years of people management experience, building and leading high-performing teams
• Deep, authentic expertise in the sports card ecosystem
• Strong understanding of grading, collectibles markets, and secondary marketplaces
• Proven track record of launching products and scaling category growth
• Experience operating cross-functionally in complex organizations
• Data-driven, with the ability to translate insights into action
• Strong executive communication and stakeholder management skills
• Entrepreneurial mindset with a bias for action and comfort building from the ground up
• Willingness to travel up to ~20%
• Bachelor's degree or equivalent experience
• Exposure to high-growth, late-stage, or IPO-adjacent environments