Achieve or exceed new business sales goals by strategically targeting and converting new customers.
Develop and execute advanced strategic sales plans for assigned prospect accounts — including resource planning, revenue forecasting, identifying key decision-makers, and building influential relationships at all levels of a prospect organization.
Drive the full sales cycle, securing first appointments, advancing opportunities, delivering consultative presentations, and closing new business.
Communicate the value of Henny Penny solutions by deeply understanding customer needs and demonstrating how our products and services meet those needs better than competitors.
Maintain expert-level knowledge of Henny Penny products and competitive products to confidently address objections and articulate clear value differentiation.
Stay current on the competitive landscape and industry trends within the foodservice and restaurant industry, and share relevant intelligence with leadership.
Partner cross-functionally with Marketing, Engineering, Product Strategy, and other teams to support sales efforts and inform go-to-market plans.
Provide accurate forecasting, customer insights, competitive intelligence, and market feedback to leadership on a consistent basis.
Engage effectively with executive-level contacts, building trust and influencing key decision-making.
Manage multiple prospects simultaneously while keeping opportunities organized and progressing through the pipeline.
Mentor and develop other sales team members, sharing expertise and best practices to strengthen overall team performance.
Model the Company Values and Expected Behaviors in all interactions.
Perform other duties as assigned.
Requirements
Education: Bachelor's degree or equivalent experience.
Experience: 7+ years of proven new business development experience, ideally in the foodservice equipment industry.
Mindset: A hunter mentality — self-driven, motivated, and committed to achieving results.
Sales Skills: Advanced prospecting, selling, negotiating, and closing skills.
Organization: Strong time management, organizational, and forecasting abilities.
Communication: Exceptional verbal and written communication skills, including comfort presenting to executive audiences.
Technical Proficiency: Proficiency with common business technologies, including Windows, Excel, PowerPoint, Word, Outlook, and web-based tools.
Collaboration: Ability to work effectively across teams and departments.
Travel: Willingness to travel up to 75%.
Physical: Ability to lift or carry a laptop/iPad and sales materials up to 25 lbs.
Benefits
Employee Ownership: We are 100% employee‑owned. After one year, you'll be eligible for our Employee Stock Ownership Plan (ESOP)—a retirement benefit funded entirely by Henny Penny.
Annual Performance Bonus: Earn additional compensation beyond your base salary.
Career Growth: Clearly defined pathways for advancement.
Professional Development: Tuition reimbursement and unlimited access to LinkedIn Learning.
Comprehensive Benefits: Medical, dental, vision, 401(k) with company match, PTO, and paid holidays.
Onsite Wellness Clinic: Preventive care available at no cost to employee‑owners.