Senior Business Development Manager

Role Overview

• Achieve or exceed new business sales goals by strategically targeting and converting new customers.
• Develop and execute advanced strategic sales plans for assigned prospect accounts — including resource planning, revenue forecasting, identifying key decision-makers, and building influential relationships at all levels of a prospect organization.
• Drive the full sales cycle, securing first appointments, advancing opportunities, delivering consultative presentations, and closing new business.
• Communicate the value of Henny Penny solutions by deeply understanding customer needs and demonstrating how our products and services meet those needs better than competitors.
• Maintain expert-level knowledge of Henny Penny products and competitive products to confidently address objections and articulate clear value differentiation.
• Stay current on the competitive landscape and industry trends within the foodservice and restaurant industry, and share relevant intelligence with leadership.
• Partner cross-functionally with Marketing, Engineering, Product Strategy, and other teams to support sales efforts and inform go-to-market plans.
• Provide accurate forecasting, customer insights, competitive intelligence, and market feedback to leadership on a consistent basis.
• Engage effectively with executive-level contacts, building trust and influencing key decision-making.
• Manage multiple prospects simultaneously while keeping opportunities organized and progressing through the pipeline.
• Mentor and develop other sales team members, sharing expertise and best practices to strengthen overall team performance.
• Model the Company Values and Expected Behaviors in all interactions.
• Perform other duties as assigned.

Requirements

• Education: Bachelor's degree or equivalent experience.
• Experience: 7+ years of proven new business development experience, ideally in the foodservice equipment industry.
• Mindset: A hunter mentality — self-driven, motivated, and committed to achieving results.
• Sales Skills: Advanced prospecting, selling, negotiating, and closing skills.
• Organization: Strong time management, organizational, and forecasting abilities.
• Communication: Exceptional verbal and written communication skills, including comfort presenting to executive audiences.
• Technical Proficiency: Proficiency with common business technologies, including Windows, Excel, PowerPoint, Word, Outlook, and web-based tools.
• Collaboration: Ability to work effectively across teams and departments.
• Travel: Willingness to travel up to 75%.
• Physical: Ability to lift or carry a laptop/iPad and sales materials up to 25 lbs.

Benefits

• Employee Ownership: We are 100% employee‑owned. After one year, you'll be eligible for our Employee Stock Ownership Plan (ESOP)—a retirement benefit funded entirely by Henny Penny.
• Annual Performance Bonus: Earn additional compensation beyond your base salary.
• Career Growth: Clearly defined pathways for advancement.
• Professional Development: Tuition reimbursement and unlimited access to LinkedIn Learning.
• Comprehensive Benefits: Medical, dental, vision, 401(k) with company match, PTO, and paid holidays.
• Onsite Wellness Clinic: Preventive care available at no cost to employee‑owners.
• Wellspring & Owners Hall: 24/7 onsite fitness center supporting whole‑person well‑being.
• Inclusive Company Culture: Enjoy department events, holiday celebrations, and our annual company‑wide Thanksgiving Dinner.