Growth Marketing Manager

Keyfactor is a company dedicated to building a connected society with identity-first security. The Growth Marketing Manager will drive annual recurring revenue through enterprise account campaigns and product-led growth initiatives, while managing demand generation programs and collaborating across various marketing functions.

Responsibilities:

• Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline
• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
• Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
• Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment
• Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team

Requirements:

• 2-4+ years of experience in growth marketing or demand generation
• Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside traditional enterprise campaign execution
• Hands-on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
• High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus
• Demonstrated use of AI and Automation in omni-channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
• Strong project management skills with the ability to manage multiple high-priority programs simultaneously in a fast-paced, PE-backed environment
• Applicants must hold Canadian citizenship and/or permanent work authorization or U.S. citizenship and/or permanent work authorization
• Prior experience in cybersecurity, SaaS, or enterprise technology preferred