Marketing Manager (contract)

Microsoft is seeking a Marketing Manager (Contract) who will lead the development and execution of data-driven account-based marketing strategies to enhance account engagement and drive pipeline growth. This role involves collaborating with various teams to create personalized multi-channel marketing programs and optimize campaign performance to achieve measurable outcomes.

Responsibilities:

• Develop and execute integrated account-based marketing strategies aligned to business objectives and lifecycle stages across one-to-one, one-to-few, and one-to-many programs
• Design and orchestrate multi-channel campaigns spanning digital, events, partner, and outbound channels with clear messaging, personalization, and calls to action
• Build and apply data-driven segmentation using firmographics, intent signals, and engagement insights to prioritize high-value accounts
• Own end-to-end campaign lifecycle from planning through activation to post-engagement nurture, driving account progression through the funnel
• Partner closely with Sales and SDR teams to ensure alignment on account strategy, ownership, and coordinated follow-up activities
• Leverage CRM and marketing automation platforms to execute and scale programs with accurate tracking and account-level visibility
• Utilize account-based marketing and data platforms for account identification, enrichment, and intent-based targeting
• Partner with operations and data teams to maintain data quality, optimize workflows, and enforce governance and service level agreements
• Define and track key performance metrics including account engagement, pipeline contribution, and revenue influence
• Build dashboards and reporting frameworks that translate performance into actionable insights and executive-level reporting
• Continuously optimize segmentation, targeting, and campaign performance to improve return on investment and ensure compliance with privacy standards
• Serve as the central point of coordination across Marketing, Sales, Partnerships, and external stakeholders
• Lead regular operating cadences to align on priorities, performance, and execution
• Provide strategic input into content, messaging, and channel strategy to support account-based marketing objectives
• Develop and scale playbooks, frameworks, and best practices for account-based marketing programs

Requirements:

• Six or more years of experience in account-based marketing or B2B demand generation with proven track record of driving pipeline and revenue impact
• Five or more years building and scaling account-based marketing programs including segmentation, account selection, campaign orchestration, and measurement
• Hands-on experience executing integrated campaigns and events in B2B technology, cloud, or startup environments
• Demonstrated stakeholder coordination skills across content, events, social, account-based marketing, and partner teams
• Hands-on experience with CRM and marketing automation platforms
• Proficiency with account-based marketing and data platforms such as Demandbase, 6sense, and Clay
• Account-based marketing strategy development and execution
• B2B demand generation and pipeline management
• Multi-channel campaign orchestration and lifecycle management
• Data-driven segmentation and account prioritization
• CRM and marketing automation platform expertise
• Marketing technology stack management and optimization
• Performance measurement, analytics, and reporting
• Cross-functional stakeholder management and coordination
• Program management and operational excellence
• Strategic thinking with strong execution capabilities
• Ability to operate effectively in matrixed, ambiguous environments
• Strong communication and presentation skills
• Experience translating complex solutions into compelling narratives
• Experience working in startup environments or marketing to startups, founders, and investors strongly preferred