Product Marketing Manager - Payments

PracticeTek is one of the largest retail-healthcare tech providers in North America, focused on revolutionizing healthcare practices. They are seeking a Product Marketing Manager for Payments to develop and execute a go-to-market strategy for a platform payments product across multiple healthcare verticals, ensuring effective positioning and sales enablement.

Responsibilities:

• Develop and own a unified Payments go-to-market strategy that serves as the platform-level foundation, with vertical-specific extensions for chiropractic, vision/optometry, orthodontics, and wellbeing
• Translate the core Payments value proposition into market-specific messaging that reflects the distinct ICP, business model, reimbursement environment, and workflow context of each vertical
• Manage multiple, simultaneous launch timelines/feature releases across verticals/brands and within their respective roadmaps with Customer experience at the epicenter — balancing platform consistency with vertical relevance
• Define and maintain Payments ICP profiles per vertical, including clinical workflow nuances, payer mix, payment plan preferences, and practice size considerations
• Own the Payments messaging architecture from core positioning through to vertical-specific proof points — ensuring differentiation from competitors and clarity for every buyer persona
• Build and maintain a comprehensive content library: case studies (by vertical), ROI calculators, white papers, battlecards, one-pagers, demo scripts, and digital assets
• Translate complex financial and payments concepts — including insurance workflows, payment plans, RCM integration, and collections — into clear, compelling language for practice owners, office managers, and front-desk staff
• Partner with the Brand & Creative team to ensure visual and narrative consistency across all Payments marketing touchpoints
• Develop and deliver targeted sales enablement programs that increase rep confidence and attach rates across all four EHR brands
• Build and maintain vertical-specific pitch decks, objection-handling guides, and competitive intel that equip AEs to sell Payments effectively in each market context
• Serve as the PMM counterpart to the Revenue Marketing and Sales teams for pipeline-generating campaigns tied to Payments
• Partner with the Customer Success and CRO teams to build post-sale expansion playbooks for upsell and cross-sell of Payments features
• Maintain a current, actionable view of the healthcare payments competitive landscape — including incumbent PMS-bundled solutions, standalone payment processors, and RCM platforms
• Monitor regulatory and industry trends affecting physician payment workflows (e.g., No Surprises Act, price transparency, payer mix shifts, HSA/FSA adoption) to ensure positioning remains timely and defensible
• Synthesize VOC (voice of customer) research, win/loss analysis, and sales feedback into messaging and product roadmap input
• Define, track, and report on KPIs for Payments marketing — including attach rate by vertical, influenced pipeline, content engagement, and enablement utilization
• Provide regular reporting to the VP, Portfolio Marketing and CMO with data-driven insights and recommended adjustments
• Collaborate with the Marketing Analyst function to build dashboards and measurement frameworks that connect marketing activity to revenue outcomes
• Build foundational knowledge of PracticeTek's RCM offerings during H1 to prepare for expanded marketing responsibilities in H2
• Develop an integrated financial solutions marketing strategy that bridges Payments and RCM into a cohesive narrative for the market

Requirements:

• 5-8+ years of B2B product marketing experience; demonstrated ability to own launch, adoption, and expansion across a product lifecycle from alpha through mature stages
• Working knowledge of physician practice payment workflows, insurance reimbursement, patient payment plans, and RCM fundamentals; healthcare payments experience strongly preferred
• Experience managing concurrent launch timelines and adapting a platform-level value proposition across distinct buyer segments, ICPs, or verticals
• Proven ability to translate complex technical or financial products into clear, differentiated messaging for non-technical buyers; skilled in building messaging architectures and content that convert
• Track record of building enablement programs that measurably improve sales confidence and win rates; comfortable working directly with AEs, SEs, and sales leadership
• Data-driven decision-maker; experience defining marketing KPIs, interpreting funnel data, and connecting marketing activity to revenue outcomes (attach rate, pipeline influence, ARR impact)
• Effective at working across Product, Sales, CX, and Marketing without direct authority; skilled at driving alignment in matrixed, fast-moving environments
• Bachelor's degree in Marketing, Business, Finance, or related field required; Pragmatic Marketing or similar PMM certification a plus