Global Head of Life Sciences Automation Product Marketing

Beckman Coulter Life Sciences, a part of Danaher, is dedicated to innovating for tangible impact in life sciences. The Head of Life Sciences Automation Product Marketing will drive market adoption of automation solutions, lead product positioning, and develop go-to-market strategies that align with the needs of researchers and scientists.

Responsibilities:

• Own end-to-end go-to-market strategy across the product lifecycle, translating product vision into differentiated messaging, positioning, and value propositions that build product brand equity and drive launch and sustainment success
• Lead commercial growth planning for the LSA portfolio, championing cross-functional collaboration with Product Management, Sales, Commercial, and Digital Marketing, and Strategy & Innovation to define and execute automation-centric growth initiatives aligned to business priorities
• Deliver customer-backed commercialization and Launch Excellence, aligning product, sales, marketing, and support while leveraging market feedback, win/loss insights, funnel performance, and competitive intelligence to optimize GTM execution, adoption, and sales enablement
• Define and govern the product content and enablement ecosystem, partnering with Commercial and Field Marketing, content, scientific writing, and digital teams to ensure accurate, consistent, and high-impact content, campaigns, and tools across the full customer journey

Requirements:

• Master's degree in Life Sciences or a related field; PhD preferred
• Minimum 5 years of experience in product marketing, scientific communication, or strategic marketing within the life sciences industry with a proven people leadership track record
• Deep understanding of automation-relevant workflows in life sciences, including customer pain points in research and laboratory environments
• Proven ability to translate complex scientific concepts into compelling narratives and value propositions
• Strong experience in competitive analysis, content strategy, and cross-functional collaboration
• Demonstrated success in leading product launches and GTM strategies in a global, matrixed organization