Samsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for actionable insights. The Senior Marketing Analytics Manager will transform complex data into interactive visualizations and analyses that inform product decisions and enhance marketing strategies.
Responsibilities:
- Partner with marketing teams to identify data needs and translate them into structured analysis, dashboards, and interactive data stories using product and operational data
- Transform unstructured and complex product datasets into clean, analysis-ready models through data transformation and preparation pipelines
- Develop dashboards and analyses to surface business-critical KPIs and assess sales and marketing performance
- Perform ad-hoc reporting and deep dives to uncover key insights across programs and initiatives to inform strategy and decision making
- Communicate insights using data visualizations and presentations to a range of stakeholders
- Closely partner with Sales and Marketing teams as an advisor - ensure they understand the performance of their efforts and have actionable recommendations
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- Partner with the Data Stories team to support positioning Samsara as a business leader through the creation of a data stories hub
Requirements:
- Bachelor's in Statistics, Computer Science, Business, Economics or other related analytical fields
- 5+ years of relevant analytics or business intelligence work experience
- Expert in SQL, python and visualization platforms (Tableau preferred)
- Familiarity with building applications
- Strong analytical and critical thinking skills with experience in data analysis
- Ability to translate unstructured ideas into an end data product for the team
- Comfortable leveraging AI tools to accelerate data transformation, analysis, and visualization workflows
- Excellent communication skills with the ability to synthesize and communicate results and tell compelling stories with data
- Experience supporting Sales, Product or Marketing teams
- Sales and marketing experience including familiarity with MarTech tools
- Navigate large, multifaceted datasets to answer hard questions — drawing on the right analytical or statistical approach for each problem
- Hands-on experience working with Databricks
- Data Science, machine learning or predictive analytics experience
- Actively builds AI fluency relevant to BI and analytics work, including prompt engineering for data tasks, exploring AI-assisted features in tools, and staying current on how AI is reshaping the analytics landscape
- Comfort working in an exploratory environment, testing and iterating on new data sources and methodologies