Marketing and Communications Manager - Academy

Catalight is a foundation focused on supporting individuals with diverse needs, and they are seeking a Marketing and Communications Manager for their Academy. This role involves supporting marketing strategies to enhance audience growth and course enrollments, executing campaigns, and improving learner engagement.

Responsibilities:

• Support the development and execution of marketing plans aligned to enrollment goals
• Execute paid and organic campaign testing, including content, messaging, and audience targeting
• Monitor performance metrics and recommend improvements
• Write and deploy digital ads, email campaigns, newsletters, and promotional content
• Support course launches, live events, and key enrollment periods
• Partner with instructors and internal teams to align messaging and promotional timing
• Help map and improve the learner journey from awareness to enrollment
• Develop targeted email nurture sequences and re-engagement campaigns
• Support audience segmentation efforts to tailor messaging to professional groups
• Support adherence to brand standards across Academy channels
• Create Academy social media assets, including video, GIFs, and photography with timely, audience-focused messaging
• Research marketing opportunities and assist with execution planning

Requirements:

• 8+ years of experience in a Marketing or Communications role
• Must be able to communicate effectively within the work environment, read and write using the primary language within the workplace
• Visual and auditory ability to work with clients, staff and others in the workplace continuously
• Frequent speaking and listening (25-75%) to clients, staff, and others in the workplace
• Utilize computer and cell phone for effective communication
• Proficient in Microsoft Office (Outlook, Word, Excel, etc.), with a high level of expertise in PowerPoint
• Proficiency using project management software such as Monday.com to maintain organizational transparency
• Experience using Adobe Creative Suite and a working knowledge of HTML
• Proficiency in utilizing and manipulating photography and graphics for website and social media posts to amplify our community's voice
• Service-oriented and flexible with a track record of providing excellent customer service
• Demonstrated interpersonal skills to foster collaboration across teams
• Seeks to understand the underlying needs, desires, and values of colleagues
• Proactively builds spaces for others to engage in learning and community
• Appreciates and demonstrates collaboration across teams
• Serves as a role model, bringing our core values to life in your work
• Works well with employees at any level of employment
• Personable; able to work comfortably with individuals at all levels within the organization
• Excellent verbal and writing communication skills; frequent proofreading and checking content for accuracy
• Sensitivity to working with an ethnically, linguistically, culturally, and economically diverse population
• Knowledge of multiple historically excluded groups with knowledge in I/DD (intellectual and developmental disability) communities
• Interest in working with and elevating employee needs
• Approaches work with a growth mindset, welcomes feedback, and understands that humans all have biases and are imperfect as a baseline
• Experience working and communicating with families
• Operating in a fluid, fast-changing, high-growth environment while navigating ambiguity with excitement
• Comfort in managing day-to-day responsibilities with or without supervision
• Demonstrated analytical skills to drive program visioning, implementation, and impact measurement
• Must be highly detail-oriented in all pursuits and outcomes
• Commitment to meet agreed-upon deadlines on time or ahead of schedule
• A commitment to the values of the organization while demonstrating good judgment, flexibility, patience, and discretion when dealing with confidential and sensitive matters
• Willingness and commitment to self-reflection and re-thinking
• Ability to understand your physical, mental, social, and financial wellbeing needs with a willingness to co-create boundaries that allow you to sustainably show up and honor your humanity
• Capacity to contribute to and help cultivate effective + sustainable wellbeing driven spaces
• Ability to obtain and maintain criminal record clearance through the Department of Justice (DOJ)
• Ability to obtain and maintain clearance through the Office of Inspector General
• Must attend any required training
• Project Management experience preferred