Chainlink Labs is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). As a Senior Product Marketing Manager, you will define and own the commercial narratives for institutional financial workflows, shaping the understanding and adoption of blockchain-powered solutions across various financial sectors.
Responsibilities:
- Develop and maintain clear, cohesive narratives across core institutional workflows—including data distribution, digital payments and settlement, and privacy/confidentiality—ensuring consistency and strength across all market-facing materials
- Document and analyze end-to-end institutional workflows (e.g., data licensing, cross-border payments, liquidity management, and confidential transactions), identifying key stakeholders, commercial drivers, and where Chainlink delivers differentiated value
- Bridge complex technologies (e.g., APIs, smart contracts, CCIP, ZK-proofs, MPC, TEEs) into compelling, business-focused value propositions tailored to banks, data providers, compliance teams, and treasury organizations
- Lead go-to-market strategies for new products and features across the banking and capital markets portfolio, ensuring launches are strategically sound, well-coordinated, and tied to measurable business outcomes such as adoption and pipeline growth
- Build scalable sales enablement assets—including playbooks, proposal frameworks, and competitive positioning—that empower GTM teams to engage institutional clients effectively without heavy customization
- Partner with Product and Sales to influence how solutions are structured, packaged, and monetized, ensuring alignment with institutional buying patterns and existing commercial models
- Act as the “voice of the market,” synthesizing insights from customers, competitors, and industry trends to inform product direction and maintain clear differentiation against incumbents and emerging alternatives
- Ensure that Chainlink’s privacy and confidentiality capabilities are embedded into all relevant narratives and solutions, addressing regulatory, operational, and commercial requirements for institutional adoption
Requirements:
- At least 6 years of experience in product marketing, product strategy, or related roles within banking, capital markets, or enterprise financial infrastructure
- Strong understanding of institutional financial workflows, including at least one of the following: data licensing/distribution, payments and settlement, treasury operations, or regulated data/privacy environments
- Proven ability to translate complex technical systems into clear, compelling messaging for enterprise and institutional audiences
- Experience owning and executing go-to-market strategies for B2B SaaS, infrastructure, or platform products
- Strong cross-functional collaboration skills, with the ability to influence Product, Engineering, Sales, and Marketing stakeholders
- Demonstrated ability to develop narratives, sales enablement materials, and positioning that resonate with senior decision-makers
- Experience at a global bank, financial data provider, payments network, or institutional fintech platform
- Familiarity with blockchain infrastructure and concepts such as smart contracts, tokenization, stablecoins, and interoperability
- Exposure to privacy-enhancing technologies (e.g., zero-knowledge proofs, MPC, TEEs) or regulated data/compliance environments
- Understanding of both buy-side and sell-side institutional perspectives
- Experience operating in a fast-paced, globally distributed organization