Head of Growth Marketing

Observe.AI is an AI Agents platform for customer experience, aiming to enhance customer service efficiency through specialized AI agents. The Head of Growth Marketing will lead the revenue engine, driving pipeline growth and optimizing conversion across various digital channels while collaborating with cross-functional teams.

Responsibilities:

• Own Pipeline Growth: Drive qualified pipeline across inbound, outbound support, and product-led motions to meet aggressive revenue targets
• Build & Scale Growth Engine: Develop and execute multi-channel growth strategies across paid media, SEO, lifecycle/email, website, and conversion optimization
• Optimize Funnel Performance: Analyze and improve conversion across the full funnel—from first touch through closed-won
• Lead Demand Generation: Oversee demand gen programs including ABM, digital campaigns, webinars, and content distribution
• Experimentation & Analytics: Build a culture of rapid experimentation (A/B testing, CRO, landing pages, messaging) grounded in data and ROI
• Partner Cross-Functionally: Align tightly with Sales and SDR teams to improve lead quality, routing, and pipeline velocity
• Own Martech & Growth Stack: Evaluate and optimize tools (e.g., HubSpot, Salesforce, attribution tools, analytics platforms)
• Build & Lead Team: Hire, mentor, and scale a high-performing growth and demand-gen marketing team

Requirements:

• 10+ years in growth, demand generation, or performance marketing, with 3–5+ years in leadership roles
• Proven track record of scaling pipeline and revenue in B2B SaaS (AI, CX, infrastructure or enterprise software experience strongly preferred)
• Deep expertise in paid acquisition, lifecycle marketing, SEO, and conversion optimization
• Strong analytical mindset with experience using data to drive decisions (SQL, attribution models, etc. a plus)
• Experience partnering closely with Sales and RevOps in a high-growth environment
• Hands-on leader who can both set strategy and dive into execution