Trade Marketing Manager

SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, dealer engagement, and sales performance across retail, distributor, and e-commerce channels.

Responsibilities:

• Develop and implement trade marketing plans tailored to UTV aftermarket dealers, distributors, and retail partners
• Align marketing initiatives with sales goals to support product launches, seasonal promotions, and inventory movement
• Create compelling in-store and online merchandising solutions, including POP displays, signage, and promotional kits
• Coordinate dealer incentive programs, co-op advertising, and training materials to boost product knowledge and sell-through
• Plan and execute trade shows, dealer meetings, and ride events to showcase aftermarket products and build brand loyalty
• Collaborate with sales and product teams to develop promotional calendars and campaign assets
• Analyze sales data, market trends, and competitor activity to optimize trade marketing strategies
• Monitor ROI of trade campaigns and adjust tactics to improve effectiveness
• Serve as the liaison between marketing, sales, product development, and supply chain teams
• Ensure consistent brand messaging and execution across all trade touchpoints

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in trade marketing, preferably in the powersports or automotive aftermarket industry
• Strong understanding of dealer networks, retail merchandising, and channel marketing
• Excellent project management, communication, and analytical skills
• Proficiency in CRM, POS analytics, and digital marketing tools