Sales Development Representative

EQL is a company focused on creating innovative tools for brands that foster fan engagement in commerce. The Sales Development Representative (SDR) will play a crucial role in generating leads and facilitating the sales process by qualifying inbound interest and conducting outreach to potential clients.

Responsibilities:

• Qualify or disqualify inbound leads from demo forms based on established pipeline criteria
• Transition qualified leads to the appropriate Account Executive with clear context for a seamless handoff
• Build and follow up on leads using specific signals and sources by leveraging internal tooling
• Curate and deliver personalized outreach (email, LinkedIn, cold calling) to accounts within or on the edges of the ICP
• Partner with Sales and Marketing to execute specific, point-in-time campaigns using case studies, product updates, and industry news
• Assist in account prioritization, TAM organization, and maintaining CRM accuracy for high-priority targets
• Utilize Apollo, LinkedIn, and HubSpot to update contact lists and account-level metadata
• Monitor industry publications and news to identify "compelling events," and turn this intel into actionable outreach triggers

Requirements:

• Demonstrated experience in a high-volume outbound role; comfortable cold calling, cold emailing, and prospecting into businesses with little to no warm intro
• Proven ability to research accounts, identify the right contacts, and craft personalised outreach that gets replies without sounding like a template
• Track record of managing a lead pipeline with consistent follow-up and clean hand-offs to Account Executives
• Familiarity with CRM and sales tooling (HubSpot, Apollo, LinkedIn Sales Navigator, or similar) and a habit of keeping data clean and up to date
• Sharp instincts for qualifying quickly, know when something is worth chasing and when to move on
• Comfortable working autonomously and figuring out next steps without needing detailed direction at every turn
• Natural curiosity about businesses and markets — able to turn research and industry news into relevant, timely outreach angles