Senior Alliance Product Marketing Manager

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient. They are seeking a Senior Alliance Product Marketing Manager to lead go-to-market strategy and execution with strategic technology and ecosystem partners, driving measurable pipeline impact and market visibility.

Responsibilities:

• Own and execute the end-to-end marketing and GTM strategy for assigned OEM Infrastructure partners (such as HPE, IBM, Dell, and Lenovo), focused on joint success, differentiated positioning, and measurable business outcomes
• Develop integrated co-marketing plans aligned to alliance partner priorities, product roadmaps, and Veeam’s strategic initiatives
• Identify, plan, negotiate, and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey (Awareness, Consideration, Decision)
• Translate technical and solution-level capabilities into clear, compelling value propositions for IT practitioners, IT leaders, cloud, and security audiences
• Develop and guide the creation of joint messaging, solution narratives, thought leadership, and enablement assets that amplify Veeam solutions through alliance channels
• Act as the voice of Product Marketing for alliances by ensuring consistency with Veeam Data Platform positioning while tailoring for partner relevance
• Partner closely with Alliance Managers, Product Management, Product Strategy, Sales, and Field marketing teams to align priorities and execute joint initiatives
• Ensure tight integration with core Product Marketing motions, leveraging insights, differentiation, and campaign learnings across teams
• Represent Veeam and alliance marketing efforts at industry and partner events as needed
• Manage joint Marketing Development Funds (MDF) programs and budgets in alignment with partner and Veeam priorities
• Define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution toward business targets
• Operate with a test-and-learn mindset by pivoting programs based on data, feedback, and market dynamics

Requirements:

• 5+ years of experience in product marketing, alliance/partner marketing, product management, or a technical marketing role within B2B software or high-tech industries. Preference in software, cloud, SaaS, data protection or security
• Bachelor's degree in Marketing, Business, Computer Science, Engineering, or related field; MBA is a plus
• Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven GTM
• Proven experience developing and executing co-marketing or ecosystem GTM strategies with strategic alliance partners
• Strong ability to translate complex technical concepts into clear customer value and business outcomes
• Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact
• Excellent storytelling, writing, and presentation skills with an executive-level presence
• Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment