Business Intelligence Analyst - Marketing

onXmaps, Inc. is a high-growth tech company focused on helping people explore the outdoors. They are seeking a Business Intelligence Analyst to support marketing measurement efforts by analyzing performance, identifying trends, and delivering high-quality reporting and analysis to stakeholders.

Responsibilities:

• Support the development and application of marketing measurement frameworks (e.g., attribution, incrementality testing) through analysis and execution
• Partner across marketing functions (e.g., brand, growth, lifecycle) to understand campaign objectives, tactics, and measurement needs
• Contribute insights that help evaluate marketing effectiveness across channels
• Partner with senior analysts to refine approaches and improve measurement over time
• Partner with brand and digital acquisition teams to support analysis that informs day-to-day decision-making, rather than owning channel performance directly
• Apply a strong understanding of top-of-funnel metrics (e.g., impressions, reach, CTR, CAC, conversion rates) to help stakeholders interpret performance and make informed trade-offs
• Translate business questions from marketing partners into structured analyses, helping clarify what is happening and why
• Provide insights on audience behavior, channel dynamics, and funnel progression, enabling marketers to optimize campaigns and investments
• Connect top-of-funnel activity to downstream outcomes (e.g., activation, engagement, conversion), helping teams understand impact without owning execution
• Support testing and learning efforts by helping design analysis, interpret results, and communicate clear takeaways to stakeholders
• Navigate ambiguous problem spaces by asking the right questions, defining scope, and proposing a clear analytical approach
• Communicate findings clearly to stakeholders, adapting level of detail to the audience
• Share learnings, document work, and contribute to improving team processes and outputs
• Proactively identify trends or opportunities in marketing performance and bring forward insights that inform stakeholder decisions
• Ensure accuracy and reliability of data used in analysis, validating assumptions and investigating discrepancies when they arise
• Develop a strong understanding of underlying data sources and definitions to ensure consistency in reporting and insights
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation

Requirements:

• 3–5 years in marketing analytics, business intelligence, or related field
• Demonstrated ability to deliver insights that support business decisions
• Experience working with stakeholders to answer business questions using data
• Bachelor's degree in Marketing, Statistics, Data Science, Business, or related field
• Ability to travel bi-annually for multiple days to a corporate office or other onX strategic location, such as a Basecamp
• Proficiency in analytics tools such as Tableau, Excel, SQL, Python, or similar
• Experience with A/B testing platforms and statistical modeling is a must
• Strong quantitative and analytical skills to translate complex data, identify trends, and make data-driven recommendations
• Strong written and verbal communication skills with the ability to explain technical concepts to non-technical stakeholders
• Enthusiastic collaborator with Finance, Product Management, and Executive teams
• Experience working with multiple types of marketing data, such as MMP and SKAd Attribution data and models, GA4, Offline/Endemic Marketing Tactics, Market Research and Sentiment, and other organic and non-organic marketing data
• Relevant experience building and leveraging marketing frameworks for decision making
• Advanced organizational skills with the ability to manage large, complex projects and prioritize competing demands
• Understanding of statistical techniques for A/B testing, incrementally testing, regression analysis, and forecasting