Senior Program Manager, Product & Marketing Operations

Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. They are seeking a Senior Program Manager, Product & Marketing Operations to drive end-to-end execution across new product development and marketing initiatives, ensuring alignment, speed, and operational excellence across the business.

Responsibilities:

• Own execution for:
• New product development (concept → formulation → packaging → launch)
• Marketing campaigns (sales, seasonal launches, partnerships, retail activations)
• Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
• Ensure all deliverables are completed on time and at a high standard
• Manage full NPD lifecycle:
• Concept and kickoff
• R&D and formulation coordination
• Packaging development
• Labeling, claims, and compliance
• Sampling, testing, and approvals
• Launch readiness
• Ensure all SKUs, variants, and components are fully scoped from the start
• Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
• Manage execution of:
• Sales campaigns
• Retail launches and activations
• TV segments, influencer campaigns, and partnerships
• Ensure all assets, timelines, and deliverables are aligned across channels
• Coordinate with Social, Brand, E-commerce, and external partners
• Lead formal kickoff for every project
• Ensure full scope is defined upfront:
• All SKUs
• All deliverables and assets
• All timelines and dependencies
• Validate scope with stakeholders before execution begins
• Prevent gaps such as missing SKUs or incomplete deliverables
• Build and maintain detailed timelines in Monday.com
• Manage critical path across product development and campaigns
• Track dependencies and ensure alignment across teams
• Ensure deadlines are met without last-minute issues
• Ensure products and campaigns are fully launch-ready across:
• DTC
• Retail
• Media
• Confirm all requirements are completed before launch:
• Packaging, labeling, compliance
• Assets and approvals
• Operational readiness
• Identify risks early across all projects
• Communicate issues before deadlines are impacted
• Present solutions and recovery plans
• Prevent execution breakdowns and last-minute scrambling
• Ensure accuracy in:
• Dates and timelines
• Asset naming and organization
• Campaign details and logistics
• Product scope and SKUs
• Maintain zero-assumption execution across all work
• Track all creative and product assets (video, photo, copy, packaging)
• Ensure assets are reviewed, approved, and submitted correctly
• Manage final approvals before external submissions
• Coordinate across:
• Brand & Marketing
• Social Media
• E-commerce
• Operations & Supply Chain
• External vendors and partners
• Ensure all stakeholders have clear deliverables, timelines, and expectations
• Maintain clear, organized communication and documentation

Requirements:

• PMP (Project Management Professional) certification REQUIRED
• 4–7+ years of project management experience in fast-paced environments
• Proven experience leading end-to-end new product development and marketing execution
• Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
• Experience in beauty, CPG, or e-commerce preferred
• Strong proficiency in Project Management tools (Monday.com preferred)