Marketing Communications Manager-Manager – Retiree Health Solutions

Alight Solutions is a leading provider of health and financial solutions, empowering clients to build a healthier and more secure workforce. The Marketing Communications Manager will develop and execute consumer-focused campaigns and strategies aimed at engaging retirees, ensuring accuracy and effectiveness across various channels.

Responsibilities:

• Developing and ensuring accuracy of multi-channel campaigns focused on retiree engagement strategy
• Supporting daily operations related to client-facing transition, Age-in/Retire-in, and ongoing retiree engagement programs. Collaborating with the Client Management team on these initiatives
• Building and refining the ways the organization engages potential and existing B2C and retail customers by exploring and leveraging traditional, innovative strategies
• Serving as a brand ambassador, collaborating with the Creative team to align programs with the Retiree Health and Alight brands. Developing strategies to enhance brand awareness
• Representing teams in cross-functional initiatives that have impact throughout the retiree lifecycle
• Utilizing your experience focused on the needs of Retirees, understanding of personal behaviors, organizational and industry insights. Developing a true “lifecycle” Marketing value proposition that drives consistency in programs
• Identifying synergies and continuously seeing out efficiencies throughout all communication programs and channels
• Collaborating with Retiree Health Engagement Services leadership to transform operations into a scalable, omni-channel, automated, and data-driven solution

Requirements:

• Demonstrate expertise in creating specialized communication and educational materials. This should be within the healthcare sector, with a particular focus on Medicare and individual or family populations
• 5+ years' experience using Market Research, Marketing Metrics and program analytics to create performance benchmarks and measure attribution and campaign effectiveness
• Have proven experience in utilizing internal and external resources to develop and implement programs, along with excellent stakeholder management and consulting expertise
• Be experienced in the insurance and retiree industry, particularly those familiar with employer-driven, affinity partnership, and retail-focused products and services
• Demonstrate in-depth knowledge of the retiree marketplace and proven experience delivering wellness content using data, research, and insights to achieve results
• Possess ability to manage multiple bodies of work with different Marketing objectives with an eye toward identifying commonalities and scalable delivery opportunities
• Demonstrate ability to serve as a true champion for the consumer. Exhibit passion and empathy to build meaningful engagement solutions by understanding their needs and desires
• Have advanced education in Marketing, Advertising, Communication, Business or another related field
• Display dynamic written and verbal communication skills