Raintree Systems is seeking a Director of Product Marketing who will lead the commercialization strategy and collaborate with cross-functional teams to drive product adoption and revenue. The role involves developing compelling product positioning, conducting market research, and managing product launches to ensure successful releases.
Responsibilities:
- Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting, while fostering an environment of innovation and execution
- Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences for new and existing products and services, supporting the overall product narrative and direction
- Translate technical features into clear and impactful benefits for customers, creating marketing messaging “themes” for regular release showcases and large industry events
- Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging, and positioning to drive growth, sharing insights and next steps with leadership
- Influence/contribute to the Product Roadmap via research, analysis, and insights on trends and opportunities
- Provide competitive insights and strategic approaches for Raintree’s pricing strategies across product releases
- Lead product launches from planning through execution, ensuring successful product releases and driving measurable results
- Own and drive Raintree’s voice-of-the-customer (e.g. case studies and testimonials) strategy and process, including interviewing clients and aligning with sales on prioritization
- Prepare talk tracks and messaging approaches prior to major industry events
- Be the go-to evangelist for all of Raintree’s positioning and differentiations across product, services, partnerships and announcements
Requirements:
- Ability to build, manage, and influence relationships with stakeholders at all levels
- Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise
- A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision
- 8+ years of professional experience in product marketing, with a proven track record of success in driving product growth and revenue
- Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging
- Excellent presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences
- A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit
- Uses their passion for experimentation and innovation to implement new processes and technologies
- Ability to take initiative, think strategically, and connect dots to drive results
- A passion for working in a fast-moving environment and thrives in agile ways of working