Director, Product Marketing (SaaS/B2B/HealthcareIT)

Raintree Systems is seeking a Director of Product Marketing who will lead the commercialization strategy and collaborate with cross-functional teams to drive product adoption and revenue. The role involves developing compelling product positioning, conducting market research, and managing product launches to ensure successful releases.

Responsibilities:

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting, while fostering an environment of innovation and execution
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences for new and existing products and services, supporting the overall product narrative and direction
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging “themes” for regular release showcases and large industry events
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging, and positioning to drive growth, sharing insights and next steps with leadership
• Influence/contribute to the Product Roadmap via research, analysis, and insights on trends and opportunities
• Provide competitive insights and strategic approaches for Raintree’s pricing strategies across product releases
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results
• Own and drive Raintree’s voice-of-the-customer (e.g. case studies and testimonials) strategy and process, including interviewing clients and aligning with sales on prioritization
• Prepare talk tracks and messaging approaches prior to major industry events
• Be the go-to evangelist for all of Raintree’s positioning and differentiations across product, services, partnerships and announcements

Requirements:

• Ability to build, manage, and influence relationships with stakeholders at all levels
• Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision
• 8+ years of professional experience in product marketing, with a proven track record of success in driving product growth and revenue
• Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging
• Excellent presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences
• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit
• Uses their passion for experimentation and innovation to implement new processes and technologies
• Ability to take initiative, think strategically, and connect dots to drive results
• A passion for working in a fast-moving environment and thrives in agile ways of working