Sr Marketing Manager, New Vertical

Dandy is transforming the dental industry and is seeking a Sr Marketing Manager to lead their new vertical. This role involves owning the marketing strategy and execution, managing agency partners, and ensuring accountability for pipeline outcomes.

Responsibilities:

• Own the marketing engine, strategy and execution, with real accountability for pipeline outcomes, not just activity
• Direct agency and vendor partners across paid media, creative, content, and events: scoping work, running reviews, and holding partners accountable to results
• Own the affiliate and events strategy end-to-end, building both programs from the ground up with a bias toward channels that scale
• Partner with product and GTM teams to develop positioning, messaging, and go-to-market plans for new products. You'll be the marketing voice in the room when we're deciding how to launch something
• Build and maintain the marketing calendar across channels, ensuring the right things are moving at the right time and nothing falls through the cracks
• Own budget allocation and performance reporting: you'll track what's working, cut what isn't, and make a clear case to leadership for where resources should go next
• Communicate regularly with senior leadership on progress, performance, and when the plan needs to change
• Identify where in-house capability should replace outside spend over time, building the case for hires and helping onboard the people who eventually report to you

Requirements:

• 6+ years of marketing experience, with omnichannel experience inclusive of refining and developing creative and content to match customer interests
• A strong creative eye and the ability to direct agency-produced work with conviction - you know good creative when you see it and can articulate clearly why something isn't working
• Experience straddling both creative and commercial - you care about the brand, but you ultimately measure success in pipeline
• Proven ability to manage and direct external agencies and vendors - you know how to scope work, ask the right questions, and hold partners accountable to pipeline, not just deliverables
• You get excited about working with product and go-to market teams to launch new products and establish key value propositions and competitive advantages
• Experience managing agencies and external vendors - you know how to ask the right questions and hold them accountable
• Comfort operating in ambiguity with limited structure - you write the playbook as you go and reset expectations when the plan needs to change
• Executive communication skills: you can package progress for leadership in a way that builds trust even when the numbers are off
• Bias toward action, with the judgment to know when to move fast and when to slow down and build the right foundation
• Experience marketing to SMBs, particularly in healthcare, dental, or adjacent regulated verticals
• Familiarity with B2B2C or two-sided market dynamics
• Background in editorial, publishing, or brand — you understand how to build an audience, not just buy one
• Outstanding professional references who can speak to your ability to operate independently and drive results
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work