Marketing Analytics Manager

OPENLANE is a technology company that simplifies wholesale and enhances customer success in the used vehicle marketplace. The Marketing Analytics Manager will unify marketing performance and customer insights, ensuring effective customer acquisition and engagement through strategic data management and analytics.

Responsibilities:

• Architect a comprehensive B2B measurement framework that balances the dual-sided ecosystem (Buyer and Seller)
• Own the data strategy for the full customer lifecycle (Awareness, Activation, Engagement, Loyalty)
• Create executive dashboards for a unified, actionable view of acquisition performance, channel efficiency, and funnel conversion
• Manage the end-to-end data lifecycle across Segment (CDP), Domo (BI), Snowflake (DWaaS), Twilio (SMS), and SendGrid (ESP) to create a "single source of truth"
• Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel
• Provide insights to optimize acquisition, activation, and retention for both buyers and sellers
• Partner with the Sales Analytics team to align marketing activities with "boots on the ground" acquisition efforts
• Lead the implementation of web tracking (pixels, UTMs, server-side tagging) while adhering to global data privacy requirements and cookie consent management
• Evaluate and recommend new technologies to track Retention, Churn, and Lifetime Value (LTV)

Requirements:

• Minimum of 5–7 years in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level
• Deep expertise in lead funnel analytics, conversion optimization, and CAC management
• Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL
• Expert understanding of web tracking (GA4, GTM) and the logic of API integrations
• Deep understanding of two-sided B2B funnels, including lead scoring, liquidity metrics, and the nuances of buyer vs. seller behavior
• Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and CCPA
• Experience measuring SEO performance and SendGrid email/SMS campaign effectiveness
• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field