Senior Marketing Operations Manager

Celigo is a modern Integration and Automation Platform (iPaaS) focused on simplifying how companies integrate, automate, and optimize processes. They are seeking a Senior Marketing Operations Manager to own and optimize their marketing technology ecosystem, ensuring efficient and measurable marketing execution across the buyer’s journey.

Responsibilities:

• Own and manage the marketing technology stack (e.g., Hubspot, ZoomInfo, LeanData, Clay etc.)
• Ensure system integrations and data synchronization between these tools to ensure seamless lead flow, marketing funnel tracking, and performance insights
• Lead vendor evaluations, tool selection, contract renewals, and roadmap planning for all marketing systems
• Serve as the lead administrator for core tools (e.g. HubSpot) including user management, lead routing, campaign operations, and system configuration
• Collaborate with campaign teams to ensure systems are supporting program delivery and performance tracking
• Build and maintain scalable, modular program templates, lead scoring, and data flows
• Implement and enforce standards for data hygiene, enrichment, and governance
• Ensure compliance with GDPR, CCPA, and other data privacy regulations across systems
• Partner with the data and legal teams to audit marketing data processes and ensure best practices
• Advise and facilitate the use of AI in mar-tech tools by the marketing organization to accelerate execution, lift performance, and drive innovation
• Identify process bottlenecks and lead initiatives to improve campaign efficiency, tool utilization, and team productivity
• Create documentation and training materials to support systems use across the global marketing team
• Create and deliver enablement for the marketing organization on core systems, tools, metrics, and processes
• Track platform usage, adoption, and impact across regions and business units

Requirements:

• Demonstrated ability to manage complex system architectures across global marketing teams
• Strong understanding of lead management, campaign execution workflows, and attribution frameworks
• Excellent project management, communication, and documentation skills
• Experience in B2B SaaS or enterprise technology environments
• 6+ years of experience in marketing operations or marketing technology roles, with 3+ years of direct system ownership
• Deep expertise in marketing automation (HubSpot), Salesforce CRM, and integration tools (e.g., Workato, Tray.io, Zapier)
• HubSpot Certified Expert or Admin strongly preferred
• Experience with ABM and orchestration platforms (6sense, Demandbase, or similar)
• Familiarity with data enrichment tools (ZoomInfo, Clearbit), routing tools (LeanData), and analytics (Tableau, Looker, or Domo)
• Knowledge of SQL or working with technical teams on data models and ETL processes