Manager, CRM (Email Marketing)

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling. The Manager, CRM (Email Marketing) will design and execute targeted nurture sequences, drive adoption of Salesforce Marketing Cloud, and analyze campaign performance to optimize email marketing efforts.

Responsibilities:

• Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives
• Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features
• A/B testing, automation, and performance analysis
• Create engaging email & whatsapp content and design templates that resonate with our target audience
• Analyze campaign performance metrics using tools like SFMC , providing insights and recommendations for improvement
• Drive creative excellence to uplift the performance of campaigns
• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts
• Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis

Requirements:

• Bachelor's degree in business, marketing, or a related field
• 5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems
• Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup
• Deep understanding of Salesforce Marketing cloud platform
• Exceptional analytical skills with a strong ability to interpret data and market trends
• Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams
• Excellent communication skills, with the capability to present strategic insights to stakeholders effectively
• Master's degree preferred