Trava HealthRemote
Social Media Marketing Expert
United States of America
Full Time
13 hours ago
$50,000 USD
Visa Sponsor
Key skills
Social media marketingContent creationInfluencer engagementSocial media analyticsMetaTikTokGoogle AnalyticsCanvaCapCutLaterHootsuiteSprout SocialCreative directionStrategic thinkingAnalyticsLeadershipCommunication
About this role
Trava Health is a rapidly growing telemedicine startup specializing in weight loss and metabolic health. They are seeking a Social Media Marketing Expert to develop and execute their social media strategy, enhance brand storytelling, and drive community engagement across various platforms.
Responsibilities:
- Develop and execute Trava Health’s social media strategy across Instagram, TikTok, Facebook, YouTube, and LinkedIn
- Plan and manage the content calendar, ensuring consistent posting aligned with brand campaigns and goals
- Collaborate with our Influencer Marketing Manager to amplify influencer content and community engagement
- Write, edit, and publish on-brand, scroll-stopping content — captions, visuals, stories, and videos that educate and inspire
- Monitor performance metrics (engagement, reach, conversions) and report on ROI and growth trends weekly/monthly
- Manage paid social campaigns in partnership with the marketing team; analyze performance and optimize targeting
- Stay on top of trends, algorithms, and platform updates to ensure Trava Health remains culturally relevant and competitive
- Engage daily with followers, responding to comments, DMs, and brand mentions to build a trusted online community
- Partner with creative and product teams to plan campaigns that align with key launches and initiatives
- Manage UGC (user-generated content) libraries and ensure brand consistency across all touchpoints
- Collaborate with leadership to develop new digital marketing ideas, partnerships, and brand collaborations
Requirements:
- 3+ years experience in social media marketing, preferably in healthcare, wellness, or consumer brands
- Strong understanding of content creation, influencer engagement, and analytics (Meta, TikTok, Google Analytics, etc.)
- Excellent writing, communication, and creative direction skills
- A strategic thinker who also executes — you love seeing your ideas come to life
- Proficiency in tools like Canva, CapCut, Later, Hootsuite, or Sprout Social
- A passion for health, fitness, and helping people transform their lives
- Remote (U.S.-based preferred)