Social Media Growth Lead

Role Overview

• Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms.
• Capture and repurpose video, written, audio, and event content
• Create short-form, platform-native content across channels
• Identify and extract key moments from editorial, audio, and events
• Extract and adapt key moments from audio content into short-form formats
• Translate ideas into formats that are engaging, shareable, and repeatable
• Experiment with emerging formats and platform features
• Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth.
• Launch campaigns tied to content, events, and thought leadership
• Use organic distribution, paid amplification, and partnerships to extend reach
• Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
• Build and manage creator and expert partnerships
• Execute distribution partnerships across platforms
• Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights
• Identify and leverage platform opportunities to increase visibility
• Optimize performance and build repeat engagement and retention: You will own how social performance improves over time.
• Track performance across content, campaigns, and paid channels
• Analyze engagement, reach, repeat interaction, and retention data
• Optimize formats, timing, targeting, and distribution strategies
• Continuously test and refine content and campaign approaches
• Build repeatable formats and campaigns that drive consistent engagement and return behavior
• Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth.
• Develop and execute strategies that convert social audiences into subscribers
• Optimize social-to-subscriber conversion pathways
• Ensure social content consistently drives traffic to owned channels
• Track and improve conversion performance across platforms
• Build repeatable systems that turn engagement into measurable subscriber growth
• Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention.
• Define how success is measured across social content and campaigns
• Track and analyze performance across organic, paid, and partner channels
• Identify what is driving engagement, reach, subscriber growth, and retention
• Make clear adjustments to improve performance over time
• Ensure social activity is tied to measurable audience growth and retention outcomes.

Requirements

• You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.
• You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.
• You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.
• You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.
• You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.
• Experience producing short-form, platform-native video content and ideas into engaging social formats.
• Experience running and optimizing organic and paid social campaigns, including managing budgets and performance.
• Experience tracking and analyzing performance across social channels.
• Ability to optimize content and campaigns based on data.
• Experience working with partners, creators, or collaborators.
• Highly organized content planner, comfortable building and leveraging social calendars and plans.
• Strong judgment in content selection, timing, and distribution.

Benefits

• discretionary bonus
• comprehensive benefits package